Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Why might a researcher choose in-depth interviews rather than a large questionnaire?

  1. ATo produce statistically representative percentages for the market
  2. BTo survey thousands of people cheaply
  3. CTo explore customers' motives and feelings in detail
  4. DTo avoid any interviewer influence
2.Marketing principlesHard

Geoffrey Moore's "chasm" in technology markets refers to the gap between which adopter groups?

  1. AEarly adopters and the early majority
  2. BLate majority and laggards
  3. CEarly majority and late majority
  4. DInnovators and early adopters
3.Economics conceptsMedium

Stagflation is a combination of:

  1. AHigh growth and falling prices
  2. BHigh inflation and high unemployment with low growth
  3. CDeflation and rapid growth
  4. DLow inflation and low unemployment
4.Economics conceptsHard

Why is the real-world government spending multiplier usually smaller than the simple 1/(1 − MPC)?

  1. ATaxes, imports and crowding out leak part of each round of spending
  2. BGovernments cannot borrow money
  3. CThe MPC is always above 1
  4. DConsumers never spend extra income
5.Financial accountingMedium

The prudence (conservatism) concept suggests that accountants should:

  1. AAvoid overstating assets and income under uncertainty
  2. BValue assets at their selling price
  3. CIgnore possible losses
  4. DAlways record the highest possible profit to attract investors
6.Financial accountingHard

Operating profit is €200,000 and capital employed (equity plus non-current liabilities) is €1,000,000. What is ROCE?

  1. A20%
  2. B50%
  3. C2%
  4. D5%
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €32 per unit with a variable cost of €12 per unit. Fixed costs are €50 000 per month. How many units Q must be sold per month to make a profit of €6 000?

F = €50 000p = €32v = €12profit = €6 000
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €14 per unit, with a variable cost of €6 per unit and fixed costs of €4 000 per year. Budgeted sales are 900 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €4 000p = €14v = €6budget = 900
MS = %

3Solutions

1.Marketing principles

Answer: C · To explore customers' motives and feelings in detail

Why this is the answer

In-depth interviews give rich, qualitative insight into why people behave as they do. Questionnaires suit measuring how many people think or do something.

Answer

C · To explore customers' motives and feelings in detail
2.Marketing principles

Answer: A · Early adopters and the early majority

Why this is the answer

Early adopters accept risk for advantage, while the early majority want proven, complete solutions and references. Many products fail to make this transition.

Answer

A · Early adopters and the early majority
3.Economics concepts

Answer: B · High inflation and high unemployment with low growth

Why this is the answer

Stagflation combines stagnant output, rising unemployment and high inflation, usually after supply shocks.

Answer

B · High inflation and high unemployment with low growth
4.Economics concepts

Answer: A · Taxes, imports and crowding out leak part of each round of spending

Why this is the answer

Income taxes, spending on imports, higher interest rates (crowding out) and saving reduce the extra spending in each round, so the multiplier shrinks.

Answer

A · Taxes, imports and crowding out leak part of each round of spending
5.Financial accounting

Answer: A · Avoid overstating assets and income under uncertainty

Why this is the answer

Prudence means exercising caution so that assets and income are not overstated and liabilities and expenses not understated.

Answer

A · Avoid overstating assets and income under uncertainty
6.Financial accounting

Answer: A · 20%

Why this is the answer

ROCE = €200,000 ÷ €1,000,000 = 20%. It measures returns on all long-term finance, so it can be compared with the cost of borrowing.

Answer

A · 20%
7.Break-even analysis

Answer: Q = 2800 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Contribution margin per unit

p − v = 32 − 12 = €20

Units for the target profit

Q = (F + profit)/(p − v) = (50 000 + 6 000)/20 = 2 800

Answer

Q = 2 800 units
8.Break-even analysis

Answer: MS = 44.44 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 4 000/8 = 500

Margin of safety

MS = (900 − 500)/900·100 = 44.44%

Answer

MS = 44.44%

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