Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
Why might a researcher choose in-depth interviews rather than a large questionnaire?
Geoffrey Moore's "chasm" in technology markets refers to the gap between which adopter groups?
Stagflation is a combination of:
Why is the real-world government spending multiplier usually smaller than the simple 1/(1 − MPC)?
The prudence (conservatism) concept suggests that accountants should:
Operating profit is €200,000 and capital employed (equity plus non-current liabilities) is €1,000,000. What is ROCE?
A product sells for €32 per unit with a variable cost of €12 per unit. Fixed costs are €50 000 per month. How many units Q must be sold per month to make a profit of €6 000?
A product sells for €14 per unit, with a variable cost of €6 per unit and fixed costs of €4 000 per year. Budgeted sales are 900 units. Find the margin of safety MS as a percentage of budgeted sales.
Answer: C · To explore customers' motives and feelings in detail
In-depth interviews give rich, qualitative insight into why people behave as they do. Questionnaires suit measuring how many people think or do something.
Answer: A · Early adopters and the early majority
Early adopters accept risk for advantage, while the early majority want proven, complete solutions and references. Many products fail to make this transition.
Answer: B · High inflation and high unemployment with low growth
Stagflation combines stagnant output, rising unemployment and high inflation, usually after supply shocks.
Answer: A · Taxes, imports and crowding out leak part of each round of spending
Income taxes, spending on imports, higher interest rates (crowding out) and saving reduce the extra spending in each round, so the multiplier shrinks.
Answer: A · Avoid overstating assets and income under uncertainty
Prudence means exercising caution so that assets and income are not overstated and liabilities and expenses not understated.
Answer: A · 20%
ROCE = €200,000 ÷ €1,000,000 = 20%. It measures returns on all long-term finance, so it can be compared with the cost of borrowing.
Answer: Q = 2800 units
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
Answer: MS = 44.44 %
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
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