Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
A laptop comes with a two-year warranty, free delivery and online support. In Kotler's product levels, these belong to the:
A firm uses different prices for the same seat on a flight depending on demand and booking time. This is:
In an oligopoly, firms are typically:
A monopolist faces demand P = 100 − Q and has constant marginal cost of 20. What are its profit-maximising output and price?
Profit for ordinary shareholders is €500,000 and there are 1,000,000 ordinary shares. What are basic earnings per share?
Under IFRS, how is purchased goodwill treated after acquisition?
A company sells 1 880 units at €24 each. The variable cost is €4 per unit and fixed costs are €30 000. Find the degree of operating leverage DOL at this sales level.
A product sells for €49 per unit, with a variable cost of €45 per unit and fixed costs of €8 000 per year. Budgeted sales are 3 000 units. Find the margin of safety MS as a percentage of budgeted sales.
Answer: C · Augmented product
The core value is the benefit sought, the actual product is the item with its features and brand, and the augmented product adds services such as warranties and support.
Answer: B · Dynamic pricing (yield management)
Dynamic pricing adjusts prices to demand, time and capacity to maximise revenue, common in airlines and hotels.
Answer: A · Few and interdependent in their decisions
Oligopolies have a few large firms whose pricing and output decisions affect each other, often analysed with game theory.
Answer: C · Q = 40, P = 60
Setting MR = MC gives 100 − 2Q = 20, so Q = 40; the price from the demand curve is 100 − 40 = 60.
Answer: A · €0.50
Basic EPS = €500,000 ÷ 1,000,000 = €0.50 per share. Dividing the share price by EPS gives the P/E ratio.
Answer: B · It is not amortised but tested for impairment at least annually
Goodwill has an indefinite life under IFRS. It is allocated to cash-generating units and tested for impairment yearly, or more often if there are signs of impairment.
Answer: DOL = 4.947
Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.
Answer: MS = 33.33 %
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
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