Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
Price elasticity matters for pricing because:
In the BCG matrix, a firm has 20% market share and its largest competitor has 40%. What is the firm's relative market share?
Nominal GDP grew by 5% and the GDP deflator rose by 2%. Real GDP grew by approximately:
A monopolist faces demand P = 100 − Q and has constant marginal cost of 20. What are its profit-maximising output and price?
Budgeted sales are 1,500 units and the break-even point is 1,000 units. What is the margin of safety?
A firm with spare capacity gets a one-off order at €35 per unit. Variable cost is €30 and full cost including fixed overhead is €42. Assuming no other effects, should it accept?
A product can be made in two ways. Method A has fixed costs of €10 000 per year and a variable cost of €8 per unit. Method B, more automated, has fixed costs of €16 000 per year and a variable cost of €4 per unit. At what yearly volume Q do both methods cost the same?
A product sells for €23 per unit, with a variable cost of €20 per unit and fixed costs of €3 000 per year. Budgeted sales are 1 600 units. Find the margin of safety MS as a percentage of budgeted sales.
Answer: D · If demand is elastic, a price cut can raise total revenue
With elastic demand, quantity responds strongly, so a lower price can increase revenue; with inelastic demand, a price rise increases revenue.
Answer: B · 0.5
Relative market share = 20% ÷ 40% = 0.5. A value below 1 means the firm is not the market leader, placing it on the low-share side of the matrix.
Answer: B · 3%
Subtracting the rise in prices from nominal growth gives real growth of roughly 5% − 2% = 3%.
Answer: A · Q = 40, P = 60
Setting MR = MC gives 100 − 2Q = 20, so Q = 40; the price from the demand curve is 100 − 40 = 60.
Answer: D · 500 units
Margin of safety = budgeted sales − break-even sales = 500 units, or one third of budgeted sales.
Answer: C · Yes, each unit adds €5 contribution
Fixed costs do not change, so the order adds €35 − €30 = €5 per unit to profit. Risks such as upsetting regular customers should still be considered.
Answer: Q = 1500 units
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
Below this volume method A is cheaper; above it the automated method B is cheaper.
Answer: MS = 37.5 %
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
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