Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Price elasticity matters for pricing because:

  1. AIt has no effect on pricing decisions
  2. BIf demand is inelastic, a price rise will lower total revenue
  3. CElasticity only affects costs
  4. DIf demand is elastic, a price cut can raise total revenue
2.Marketing principlesHard

In the BCG matrix, a firm has 20% market share and its largest competitor has 40%. What is the firm's relative market share?

  1. A2.0
  2. B0.5
  3. C0.2
  4. D20%
3.Economics conceptsMedium

Nominal GDP grew by 5% and the GDP deflator rose by 2%. Real GDP grew by approximately:

  1. A2.5%
  2. B3%
  3. C7%
  4. D10%
4.Economics conceptsHard

A monopolist faces demand P = 100 − Q and has constant marginal cost of 20. What are its profit-maximising output and price?

  1. AQ = 40, P = 60
  2. BQ = 80, P = 20
  3. CQ = 50, P = 50
  4. DQ = 40, P = 20
5.Financial accountingMedium

Budgeted sales are 1,500 units and the break-even point is 1,000 units. What is the margin of safety?

  1. A2,500 units
  2. B1,500 units
  3. C1,000 units
  4. D500 units
6.Financial accountingHard

A firm with spare capacity gets a one-off order at €35 per unit. Variable cost is €30 and full cost including fixed overhead is €42. Assuming no other effects, should it accept?

  1. AYes, but only if the price exceeds €42
  2. BNo, the price is below full cost
  3. CYes, each unit adds €5 contribution
  4. DNo, the order makes a €7 loss per unit
7.Break-even analysisMedium
Q€ABQ = ?

A product can be made in two ways. Method A has fixed costs of €10 000 per year and a variable cost of €8 per unit. Method B, more automated, has fixed costs of €16 000 per year and a variable cost of €4 per unit. At what yearly volume Q do both methods cost the same?

FA = €10 000vA = €8FB = €16 000vB = €4
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €23 per unit, with a variable cost of €20 per unit and fixed costs of €3 000 per year. Budgeted sales are 1 600 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €3 000p = €23v = €20budget = 1 600
MS = %

3Solutions

1.Marketing principles

Answer: D · If demand is elastic, a price cut can raise total revenue

Why this is the answer

With elastic demand, quantity responds strongly, so a lower price can increase revenue; with inelastic demand, a price rise increases revenue.

Answer

D · If demand is elastic, a price cut can raise total revenue
2.Marketing principles

Answer: B · 0.5

Why this is the answer

Relative market share = 20% ÷ 40% = 0.5. A value below 1 means the firm is not the market leader, placing it on the low-share side of the matrix.

Answer

B · 0.5
3.Economics concepts

Answer: B · 3%

Why this is the answer

Subtracting the rise in prices from nominal growth gives real growth of roughly 5% − 2% = 3%.

Answer

B · 3%
4.Economics concepts

Answer: A · Q = 40, P = 60

Why this is the answer

Setting MR = MC gives 100 − 2Q = 20, so Q = 40; the price from the demand curve is 100 − 40 = 60.

Answer

A · Q = 40, P = 60
5.Financial accounting

Answer: D · 500 units

Why this is the answer

Margin of safety = budgeted sales − break-even sales = 500 units, or one third of budgeted sales.

Answer

D · 500 units
6.Financial accounting

Answer: C · Yes, each unit adds €5 contribution

Why this is the answer

Fixed costs do not change, so the order adds €35 − €30 = €5 per unit to profit. Risks such as upsetting regular customers should still be considered.

Answer

C · Yes, each unit adds €5 contribution
7.Break-even analysis

Answer: Q = 1500 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Equal total costs

10 000 + 8Q = 16 000 + 4Q

Solve for Q

Q = (16 000 − 10 000)/(8 − 4) = 1 500

Answer

Q = 1 500 units

Below this volume method A is cheaper; above it the automated method B is cheaper.

8.Break-even analysis

Answer: MS = 37.5 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 3 000/3 = 1 000

Margin of safety

MS = (1 600 − 1 000)/1 600·100 = 37.5%

Answer

MS = 37.5%

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