Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
A car maker offers separate models and campaigns for students, families and luxury buyers. Which targeting strategy is this?
A company launches a product that is easy to copy, with highly price-sensitive buyers and strong economies of scale. Which launch pricing strategy fits best?
Crowding out refers to:
The "paradox of thrift" suggests that if all households try to save more during a recession:
Cost of sales is €600,000 and average inventory is €100,000. What is the inventory turnover?
An asset is impaired when its carrying amount is higher than its:
A company sells 1 250 units at €23 each. The variable cost is €15 per unit and fixed costs are €4 000. Find the degree of operating leverage DOL at this sales level.
A product sells for €11 per unit, with a variable cost of €6 per unit and fixed costs of €4 000 per year. Budgeted sales are 1 040 units. Find the margin of safety MS as a percentage of budgeted sales.
Answer: A · Differentiated marketing
Differentiated marketing targets several segments with different products or messages. It can raise sales but also costs.
Answer: B · Penetration pricing
Low prices build share quickly, lower unit costs through scale and discourage imitators. Skimming suits unique products with buyers who are less sensitive to price.
Answer: B · Higher government borrowing raising interest rates and reducing private investment
When government borrowing raises interest rates, some private investment is no longer profitable, reducing the net effect of fiscal expansion.
Answer: C · Total income may fall, so total saving does not rise
Higher saving reduces consumption and aggregate demand, lowering income; with lower income, aggregate saving may end up no higher, as Keynes argued.
Answer: D · 6 times a year
€600,000 ÷ €100,000 = 6, so inventory is replaced about every 61 days (365 ÷ 6).
Answer: C · Recoverable amount (the higher of fair value less costs of disposal and value in use)
If the carrying amount exceeds the recoverable amount, the difference is written off as an impairment loss.
Answer: DOL = 1.667
Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.
Answer: MS = 23.08 %
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
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