Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

A car maker offers separate models and campaigns for students, families and luxury buyers. Which targeting strategy is this?

  1. ADifferentiated marketing
  2. BConcentrated marketing
  3. CMass customisation of one model
  4. DUndifferentiated marketing
2.Marketing principlesHard

A company launches a product that is easy to copy, with highly price-sensitive buyers and strong economies of scale. Which launch pricing strategy fits best?

  1. APrestige pricing
  2. BPenetration pricing
  3. CPrice skimming
  4. DCaptive product pricing
3.Economics conceptsMedium

Crowding out refers to:

  1. AOvercrowded public services
  2. BHigher government borrowing raising interest rates and reducing private investment
  3. CImports replacing domestic production
  4. DToo many firms entering a market
4.Economics conceptsHard

The "paradox of thrift" suggests that if all households try to save more during a recession:

  1. AInterest rates will rise sharply
  2. BInvestment and growth will rise immediately
  3. CTotal income may fall, so total saving does not rise
  4. DInflation will increase
5.Financial accountingMedium

Cost of sales is €600,000 and average inventory is €100,000. What is the inventory turnover?

  1. A16 times a year
  2. B60 times a year
  3. C0.17 times a year
  4. D6 times a year
6.Financial accountingHard

An asset is impaired when its carrying amount is higher than its:

  1. AResidual value only
  2. BDepreciation charge
  3. CRecoverable amount (the higher of fair value less costs of disposal and value in use)
  4. DOriginal purchase price
7.Break-even analysisMedium
Q€revenuetotal costfixed cost1250

A company sells 1 250 units at €23 each. The variable cost is €15 per unit and fixed costs are €4 000. Find the degree of operating leverage DOL at this sales level.

Q = 1 250p = €23v = €15F = €4 000
DOL =
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €11 per unit, with a variable cost of €6 per unit and fixed costs of €4 000 per year. Budgeted sales are 1 040 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €4 000p = €11v = €6budget = 1 040
MS = %

3Solutions

1.Marketing principles

Answer: A · Differentiated marketing

Why this is the answer

Differentiated marketing targets several segments with different products or messages. It can raise sales but also costs.

Answer

A · Differentiated marketing
2.Marketing principles

Answer: B · Penetration pricing

Why this is the answer

Low prices build share quickly, lower unit costs through scale and discourage imitators. Skimming suits unique products with buyers who are less sensitive to price.

Answer

B · Penetration pricing
3.Economics concepts

Answer: B · Higher government borrowing raising interest rates and reducing private investment

Why this is the answer

When government borrowing raises interest rates, some private investment is no longer profitable, reducing the net effect of fiscal expansion.

Answer

B · Higher government borrowing raising interest rates and reducing private investment
4.Economics concepts

Answer: C · Total income may fall, so total saving does not rise

Why this is the answer

Higher saving reduces consumption and aggregate demand, lowering income; with lower income, aggregate saving may end up no higher, as Keynes argued.

Answer

C · Total income may fall, so total saving does not rise
5.Financial accounting

Answer: D · 6 times a year

Why this is the answer

€600,000 ÷ €100,000 = 6, so inventory is replaced about every 61 days (365 ÷ 6).

Answer

D · 6 times a year
6.Financial accounting

Answer: C · Recoverable amount (the higher of fair value less costs of disposal and value in use)

Why this is the answer

If the carrying amount exceeds the recoverable amount, the difference is written off as an impairment loss.

Answer

C · Recoverable amount (the higher of fair value less costs of disposal and value in use)
7.Break-even analysis

Answer: DOL = 1.667

Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.

Total contribution margin

CM = 1 250·(23 − 15) = €10 000

Operating profit

Π = 10 000 − 4 000 = €6 000

DOL

DOL = 10 000/6 000 = 1.667

Answer

DOL = 1.667
8.Break-even analysis

Answer: MS = 23.08 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 4 000/5 = 800

Margin of safety

MS = (1 040 − 800)/1 040·100 = 23.08%

Answer

MS = 23.08%

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