Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
A "push" promotional strategy focuses on:
Which conditions are needed for price discrimination (charging different groups different prices) to work?
If the ECB raises its main interest rate, the most likely short-term effect is:
Price discrimination by a firm requires that:
An item cost €80. It can be sold for €90, but €20 must be spent to sell it. At what amount is it shown in inventory?
Tax rules allow faster depreciation of a machine than the company uses in its accounts. What arises under IAS 12?
A company sells 1 500 units at €48 each. The variable cost is €45 per unit and fixed costs are €3 600. Find the degree of operating leverage DOL at this sales level.
A company sells two products. Product A sells for €13 with a variable cost of €5; product B sells for €40 with a variable cost of €25. They sell in a fixed mix of 4 units of A for every 1 of B. Fixed costs are €14 100 per month. Find the total number of units Q (A and B together) needed to break even.
Answer: A · Promoting the product to intermediaries such as wholesalers and retailers
Push strategies use trade promotions and personal selling to channel partners; pull strategies stimulate end-consumer demand so retailers stock the product.
Answer: A · Segments with different price sensitivity that can be separated, and little reselling between them
The firm must identify segments with different elasticities, keep them apart (for example with ID or timing) and prevent low-price buyers reselling to others.
Answer: C · Lower borrowing and spending, reducing inflationary pressure
Higher rates make credit more expensive and saving more attractive, reducing demand and inflation; they also tend to strengthen the currency.
Answer: C · It has market power, can separate markets and prevent resale
To charge different prices for the same good, the firm needs market power, the ability to identify groups with different elasticities and to prevent arbitrage.
Answer: D · €70
NRV = €90 − €20 = €70, which is below cost of €80. Inventory is measured at the lower amount, €70, with a €10 write-down.
Answer: D · A deferred tax liability
The tax base falls faster than the carrying amount, creating a taxable temporary difference. The future extra tax is recognised now as a deferred tax liability.
Answer: DOL = 5
Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.
Answer: Q = 1500 units
Break-even with a sales mix: when products sell in a fixed ratio, use the weighted average contribution margin: weight each product's p − v by its share of units. Break-even units = F/(weighted contribution margin), split again in the mix ratio.
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