Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

What is the usual order of stages in the consumer buying decision process?

  1. AEvaluation of alternatives, need recognition, information search, purchase, post-purchase behaviour
  2. BNeed recognition, information search, evaluation of alternatives, purchase, post-purchase behaviour
  3. CInformation search, need recognition, purchase, evaluation of alternatives, post-purchase behaviour
  4. DPurchase, need recognition, information search, evaluation of alternatives, post-purchase behaviour
2.Marketing principlesHard

A survey asks: "Don't you agree that our excellent staff are very helpful?" What is the main problem?

  1. AIt is too short to be understood
  2. BIt asks about two unrelated products
  3. CIt is an open question that is hard to analyse
  4. DIt is a leading question that pushes respondents towards agreement
3.Economics conceptsMedium

The marginal propensity to consume is:

  1. AThe interest rate on consumer loans
  2. BThe share of an extra euro of income that is spent on consumption
  3. CThe average share of total income that households save over a year
  4. DThe total consumption in an economy
4.Economics conceptsHard

In the Solow growth model, sustained long-run growth in output per worker comes from:

  1. ATechnological progress
  2. BPopulation growth
  3. CA higher saving rate alone
  4. DGovernment budget deficits
5.Financial accountingMedium

A company finds that a machine will last 8 years instead of the 5 originally estimated. Under IAS 8, how is this change applied?

  1. ABy changing the original cost of the machine
  2. BProspectively, by spreading the remaining carrying amount over the new remaining life
  3. CBy recognising a large gain in the current year
  4. DRetrospectively, by restating all prior years
6.Financial accountingHard

Under the IAS 16 revaluation model, a building is revalued upwards for the first time. Where does the gain go?

  1. ATo other comprehensive income and a revaluation surplus in equity
  2. BTo a provision on the balance sheet
  3. CTo retained earnings as a realised profit
  4. DTo revenue in the income statement
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €28 per unit with a variable cost of €20 per unit. Fixed costs are €6 400 per month. How many units Q must be sold per month to make a profit of €2 000?

F = €6 400p = €28v = €20profit = €2 000
Q = units
8.Break-even analysisHard
Q€revenuev = €20v = €23fixed cost630Q = ?

A company sells 630 units per month at €26 each, with a variable cost of €20 per unit and fixed costs of €3 000 per month. The variable cost rises by €3 per unit and the price stays the same. How many units Q must now be sold per month to keep the same profit?

Q = 630p = €26v = €20 → €23F = €3 000
Q = units

3Solutions

1.Marketing principles

Answer: B · Need recognition, information search, evaluation of alternatives, purchase, post-purchase behaviour

Why this is the answer

Buyers recognise a need, look for information, compare options, buy and then judge their satisfaction. Routine purchases may skip stages.

Answer

B · Need recognition, information search, evaluation of alternatives, purchase, post-purchase behaviour
2.Marketing principles

Answer: D · It is a leading question that pushes respondents towards agreement

Why this is the answer

Leading questions bias answers through wording. A neutral version would be "How helpful were our staff?" with a balanced rating scale.

Answer

D · It is a leading question that pushes respondents towards agreement
3.Economics concepts

Answer: B · The share of an extra euro of income that is spent on consumption

Why this is the answer

The MPC measures how consumption changes with income; it determines the size of the Keynesian multiplier, 1/(1 − MPC).

Answer

B · The share of an extra euro of income that is spent on consumption
4.Economics concepts

Answer: A · Technological progress

Why this is the answer

A higher saving rate raises the steady-state level of output per worker but not its long-run growth rate; only technological progress produces continuous growth.

Answer

A · Technological progress
5.Financial accounting

Answer: B · Prospectively, by spreading the remaining carrying amount over the new remaining life

Why this is the answer

Changes in estimates affect the current and future periods only. Prior-period restatement is for changes in policy and corrections of errors.

Answer

B · Prospectively, by spreading the remaining carrying amount over the new remaining life
6.Financial accounting

Answer: A · To other comprehensive income and a revaluation surplus in equity

Why this is the answer

Upward revaluations are credited to a revaluation surplus via OCI, unless they reverse an earlier decrease recognised in profit or loss.

Answer

A · To other comprehensive income and a revaluation surplus in equity
7.Break-even analysis

Answer: Q = 1050 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Contribution margin per unit

p − v = 28 − 20 = €8

Units for the target profit

Q = (F + profit)/(p − v) = (6 400 + 2 000)/8 = 1 050

Answer

Q = 1 050 units
8.Break-even analysis

Answer: Q = 1260 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Current profit

Π = 630·(26 − 20) − 3 000 = €780

New contribution margin per unit

26 − 23 = €3

Units for the same profit

Q = (3 000 + 780)/3 = 1 260

Answer

Q = 1 260 units

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