Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

In the BCG matrix, what are the usual options for a "question mark"?

  1. AAlways close it immediately
  2. BHarvest cash with minimal investment
  3. CInvest heavily to build market share, or divest
  4. DKeep it unchanged because it is the market leader
2.Marketing principlesHard

When is price skimming most suitable?

  1. AFor an innovative product with few rivals and early buyers willing to pay a premium
  2. BWhen the firm wants the largest market share at launch
  3. CFor a commodity product in a crowded market
  4. DWhen customers are very sensitive to price
3.Economics conceptsMedium

A savings account pays a nominal interest rate of 6% and inflation is 4%. The approximate real interest rate is:

  1. A1.5%
  2. B10%
  3. C2%
  4. D24%
4.Economics conceptsHard

According to the quantity theory of money (MV = PY), if velocity and real output are constant, a 5% rise in the money supply leads to:

  1. AA 5% fall in velocity
  2. BNo change in prices
  3. CAbout a 5% rise in the price level
  4. DAbout a 5% rise in real output
5.Financial accountingMedium

Budgeted sales are 1,500 units and the break-even point is 1,000 units. What is the margin of safety?

  1. A1,500 units
  2. B500 units
  3. C2,500 units
  4. D1,000 units
6.Financial accountingHard

Under IFRS 15, revenue is recognised:

  1. AAt the end of the financial year
  2. BWhen (or as) the entity satisfies a performance obligation by transferring control to the customer
  3. COnly when cash is received
  4. DWhen the contract is signed
7.Break-even analysisMedium
Q€revenuetotal costfixed cost5000

A company sells 5 000 units at €31 each. The variable cost is €25 per unit and fixed costs are €15 000. Find the degree of operating leverage DOL at this sales level.

Q = 5 000p = €31v = €25F = €15 000
DOL =
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €16 per unit, with a variable cost of €12 per unit and fixed costs of €10 000 per year. Budgeted sales are 3 500 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €10 000p = €16v = €12budget = 3 500
MS = %

3Solutions

1.Marketing principles

Answer: C · Invest heavily to build market share, or divest

Why this is the answer

Question marks need cash to grow. Managers must decide whether they can become stars; if not, it may be better to sell or drop them.

Answer

C · Invest heavily to build market share, or divest
2.Marketing principles

Answer: A · For an innovative product with few rivals and early buyers willing to pay a premium

Why this is the answer

Skimming works when the product is distinctive, entry barriers protect it for a while, and some customers value being first enough to pay more.

Answer

A · For an innovative product with few rivals and early buyers willing to pay a premium
3.Economics concepts

Answer: C · 2%

Why this is the answer

The real interest rate is approximately the nominal rate minus inflation: 6% − 4% = 2%.

Answer

C · 2%
4.Economics concepts

Answer: C · About a 5% rise in the price level

Why this is the answer

With V and Y constant, M and P move proportionally, so prices rise about 5%. This is the classical view of money neutrality in the long run.

Answer

C · About a 5% rise in the price level
5.Financial accounting

Answer: B · 500 units

Why this is the answer

Margin of safety = budgeted sales − break-even sales = 500 units, or one third of budgeted sales.

Answer

B · 500 units
6.Financial accounting

Answer: B · When (or as) the entity satisfies a performance obligation by transferring control to the customer

Why this is the answer

The steps: identify the contract, identify performance obligations, determine the price, allocate it, and recognise revenue as each obligation is satisfied.

Answer

B · When (or as) the entity satisfies a performance obligation by transferring control to the customer
7.Break-even analysis

Answer: DOL = 2

Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.

Total contribution margin

CM = 5 000·(31 − 25) = €30 000

Operating profit

Π = 30 000 − 15 000 = €15 000

DOL

DOL = 30 000/15 000 = 2

Answer

DOL = 2
8.Break-even analysis

Answer: MS = 28.57 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 10 000/4 = 2 500

Margin of safety

MS = (3 500 − 2 500)/3 500·100 = 28.57%

Answer

MS = 28.57%

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