Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Soft drinks are sold in supermarkets, petrol stations, vending machines and kiosks. Which distribution strategy is this?

  1. AExclusive distribution
  2. BIntensive distribution
  3. CDirect distribution only
  4. DSelective distribution
2.Marketing principlesHard

Theodore Levitt's "Marketing Myopia" (1960) used US railroads as an example. What was their mistake?

  1. AThey spent too much on advertising
  2. BThey defined their business as railways rather than transportation
  3. CThey expanded into too many countries
  4. DThey set their prices too low
3.Economics conceptsMedium

A savings account pays a nominal interest rate of 6% and inflation is 4%. The approximate real interest rate is:

  1. A24%
  2. B2%
  3. C10%
  4. D1.5%
4.Economics conceptsHard

The Phillips curve originally suggested:

  1. AThat higher taxes always reduce inflation
  2. BA trade-off between inflation and unemployment in the short run
  3. CThat unemployment has no link to inflation
  4. DThat inflation and unemployment always rise and fall together in the short run
5.Financial accountingMedium

Which depreciation method charges the same amount every year?

  1. AStraight-line
  2. BSum-of-the-years'-digits
  3. CUnits of production
  4. DReducing balance
6.Financial accountingHard

Over three years a company reports rising profits while operating cash flow keeps falling. What should an analyst suspect?

  1. AThe company has very high earnings quality
  2. BProfits may be driven by aggressive accruals, such as rising receivables or capitalised costs
  3. CThe company must have repaid all its loans
  4. DDepreciation must have been too high
7.Break-even analysisMedium
Q€ABQ = ?

A product can be made in two ways. Method A has fixed costs of €15 000 per year and a variable cost of €18 per unit. Method B, more automated, has fixed costs of €31 000 per year and a variable cost of €14 per unit. At what yearly volume Q do both methods cost the same?

FA = €15 000vA = €18FB = €31 000vB = €14
Q = units
8.Break-even analysisHard
F = €21 000, Q = ?sales mix3 × Ap = €19v = €152 × Bp = €35v = €20

A company sells two products. Product A sells for €19 with a variable cost of €15; product B sells for €35 with a variable cost of €20. They sell in a fixed mix of 3 units of A for every 2 of B. Fixed costs are €21 000 per month. Find the total number of units Q (A and B together) needed to break even.

pA = €19, vA = €15pB = €35, vB = €20A : B = 3 : 2F = €21 000
Q = units

3Solutions

1.Marketing principles

Answer: B · Intensive distribution

Why this is the answer

Intensive distribution suits convenience products that customers buy on impulse and will not search for.

Answer

B · Intensive distribution
2.Marketing principles

Answer: B · They defined their business as railways rather than transportation

Why this is the answer

Levitt argued firms fail when they focus on their product instead of the customer need it serves. Railroads lost customers to cars, trucks and planes they did not see as rivals.

Answer

B · They defined their business as railways rather than transportation
3.Economics concepts

Answer: B · 2%

Why this is the answer

The real interest rate is approximately the nominal rate minus inflation: 6% − 4% = 2%.

Answer

B · 2%
4.Economics concepts

Answer: B · A trade-off between inflation and unemployment in the short run

Why this is the answer

Phillips found an inverse relationship between wage inflation and unemployment; expectations-augmented versions show no long-run trade-off at the natural rate.

Answer

B · A trade-off between inflation and unemployment in the short run
5.Financial accounting

Answer: A · Straight-line

Why this is the answer

Straight-line spreads the depreciable amount evenly. Reducing balance charges more in early years; units of production follows actual use.

Answer

A · Straight-line
6.Financial accounting

Answer: B · Profits may be driven by aggressive accruals, such as rising receivables or capitalised costs

Why this is the answer

A widening gap between profit and operating cash flow often signals working capital build-up or aggressive recognition, suggesting low earnings quality.

Answer

B · Profits may be driven by aggressive accruals, such as rising receivables or capitalised costs
7.Break-even analysis

Answer: Q = 4000 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Equal total costs

15 000 + 18Q = 31 000 + 14Q

Solve for Q

Q = (31 000 − 15 000)/(18 − 14) = 4 000

Answer

Q = 4 000 units

Below this volume method A is cheaper; above it the automated method B is cheaper.

8.Break-even analysis

Answer: Q = 2500 units

Break-even with a sales mix: when products sell in a fixed ratio, use the weighted average contribution margin: weight each product's p − v by its share of units. Break-even units = F/(weighted contribution margin), split again in the mix ratio.

Contribution margins

cmA = €4, cmB = €15

Weighted contribution margin

(3·4 + 2·15)/5 = €8.40

Break-even units

Q = 21 000/8.4 = 2 500
A: 1 500, B: 1 000

Answer

Q = 2 500 units

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