Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Which of these is a closed question in a survey?

  1. AWhat do you think of our new advert?
  2. BWhy did you choose this brand?
  3. CHave you bought this product in the last month? (yes/no)
  4. DHow would you describe your ideal holiday?
2.Marketing principlesHard

In the BCG matrix, a firm has 20% market share and its largest competitor has 40%. What is the firm's relative market share?

  1. A0.5
  2. B0.2
  3. C2.0
  4. D20%
3.Economics conceptsMedium

A price ceiling set below the equilibrium price typically causes:

  1. AA shortage
  2. BA surplus
  3. CAn increase in supply
  4. DNo change in the market
4.Economics conceptsHard

The "convergence hypothesis" from the Solow model predicts that:

  1. ARich countries always grow faster than poor ones, because they have more capital
  2. BExchange rates converge to a fixed value
  3. CAll countries will eventually have the same population
  4. DPoorer countries with similar fundamentals tend to grow faster than richer ones
5.Financial accountingMedium

A machine costs €10,000 and is depreciated at 20% a year on the reducing balance. What is the depreciation charge in year 2?

  1. A€1,800
  2. B€2,000
  3. C€4,000
  4. D€1,600
6.Financial accountingHard

The standard is 2 labour hours per unit at €20 an hour. 500 units are made in 1,100 hours. What is the labour efficiency variance?

  1. A€1,000 adverse
  2. B€2,000 adverse
  3. C€22,000 adverse
  4. D€2,000 favourable
7.Break-even analysisMedium
Q€ABQ = ?

A product can be made in two ways. Method A has fixed costs of €15 000 per year and a variable cost of €15 per unit. Method B, more automated, has fixed costs of €19 500 per year and a variable cost of €12 per unit. At what yearly volume Q do both methods cost the same?

FA = €15 000vA = €15FB = €19 500vB = €12
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed cost2 500+10%%ΔΠ = ?

A company sells 2 500 units at €35 each, with a variable cost of €25 per unit and fixed costs of €10 000. By what percentage %ΔΠ does operating profit change if sales volume rises by 10%?

Q = 2 500p = €35v = €25F = €10 000%ΔQ = +10%
%ΔΠ = %

3Solutions

1.Marketing principles

Answer: C · Have you bought this product in the last month? (yes/no)

Why this is the answer

Closed questions offer set answers and are easy to analyse statistically. Open questions let people answer in their own words, giving richer but harder-to-code data.

Answer

C · Have you bought this product in the last month? (yes/no)
2.Marketing principles

Answer: A · 0.5

Why this is the answer

Relative market share = 20% ÷ 40% = 0.5. A value below 1 means the firm is not the market leader, placing it on the low-share side of the matrix.

Answer

A · 0.5
3.Economics concepts

Answer: A · A shortage

Why this is the answer

A binding maximum price raises quantity demanded and lowers quantity supplied, creating excess demand, as with rent control.

Answer

A · A shortage
4.Economics concepts

Answer: D · Poorer countries with similar fundamentals tend to grow faster than richer ones

Why this is the answer

Capital-poor economies have higher returns to investment, so, given similar saving rates and technology, they should catch up (conditional convergence).

Answer

D · Poorer countries with similar fundamentals tend to grow faster than richer ones
5.Financial accounting

Answer: D · €1,600

Why this is the answer

Year 1: 20% × €10,000 = €2,000, leaving €8,000. Year 2: 20% × €8,000 = €1,600. Reducing balance charges less each year.

Answer

D · €1,600
6.Financial accounting

Answer: B · €2,000 adverse

Why this is the answer

Standard hours = 500 × 2 = 1,000. Extra 100 hours × €20 = €2,000 adverse, because more hours were used than the standard allows.

Answer

B · €2,000 adverse
7.Break-even analysis

Answer: Q = 1500 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Equal total costs

15 000 + 15Q = 19 500 + 12Q

Solve for Q

Q = (19 500 − 15 000)/(15 − 12) = 1 500

Answer

Q = 1 500 units

Below this volume method A is cheaper; above it the automated method B is cheaper.

8.Break-even analysis

Answer: %ΔΠ = 16.67 %

Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.

Contribution margin and profit

CM = 2 500·10 = €25 000
Π = 25 000 − 10 000 = €15 000

DOL

DOL = 25 000/15 000 = 1.667

Change in profit

%ΔΠ = 1.667·(+10%) = +16.67%

Answer

%ΔΠ = +16.67%

Check: new profit = 2 750·10 − 10 000 = €17 500.00.

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