Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

A small firm makes premium climbing gear and targets only serious climbers. Which targeting strategy is this?

  1. ADifferentiated marketing
  2. BMicromarketing for each individual
  3. CUndifferentiated (mass) marketing
  4. DConcentrated (niche) marketing
2.Marketing principlesHard

A firm's research shows demand for its product is price inelastic. If costs and competitors stay the same, what does a price rise usually do to revenue?

  1. ARevenue falls, because quantity falls proportionally more than price rises
  2. BRevenue stays exactly the same
  3. CRevenue rises, because quantity falls proportionally less than price rises
  4. DRevenue falls to zero, because customers stop buying
3.Economics conceptsMedium

A country has 950 employed people and 50 unemployed people seeking work. Its unemployment rate is:

  1. A5.3%
  2. B50%
  3. C5%
  4. D95%
4.Economics conceptsHard

In the "Battle of the Sexes" coordination game, how many pure-strategy Nash equilibria are there?

  1. AOne
  2. BFour
  3. CTwo
  4. DNone
5.Financial accountingMedium

Which costs are relevant when making a business decision?

  1. AFuture cash flows that differ between the alternatives
  2. BAll costs in last year's income statement
  3. CAllocated fixed overheads that do not change with the decision
  4. DCosts already paid for the project
6.Financial accountingHard

An investor holds 30% of a company's shares and has significant influence but not control. How is the investment usually accounted for in group accounts?

  1. AAs a joint operation with line-by-line sharing
  2. BAt cost with no changes ever
  3. CUsing the equity method as an associate
  4. DBy full consolidation as a subsidiary
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €21 with a variable cost of €6 per unit. Fixed costs are €15 000 per month and profit is taxed at 20%. How many units Q must be sold per month to earn €6 000 after tax?

p = €21v = €6F = €15 000T = 20%after-tax profit = €6 000
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €19 per unit, with a variable cost of €4 per unit and fixed costs of €30 000 per year. Budgeted sales are 2 800 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €30 000p = €19v = €4budget = 2 800
MS = %

3Solutions

1.Marketing principles

Answer: D · Concentrated (niche) marketing

Why this is the answer

Concentrated marketing focuses resources on one segment. It builds deep expertise but makes the firm dependent on that segment.

Answer

D · Concentrated (niche) marketing
2.Marketing principles

Answer: C · Revenue rises, because quantity falls proportionally less than price rises

Why this is the answer

With inelastic demand, the percentage drop in quantity is smaller than the percentage price rise, so total revenue increases.

Answer

C · Revenue rises, because quantity falls proportionally less than price rises
3.Economics concepts

Answer: C · 5%

Why this is the answer

The labour force is 950 + 50 = 1,000, so the rate is 50 / 1,000 = 5%.

Answer

C · 5%
4.Economics concepts

Answer: C · Two

Why this is the answer

Both outcomes where the players choose the same activity are Nash equilibria, so the problem is coordinating on one of them rather than avoiding defection.

Answer

C · Two
5.Financial accounting

Answer: A · Future cash flows that differ between the alternatives

Why this is the answer

Relevant costs are future, incremental cash flows. Sunk costs, committed costs and unchanged allocated overheads are ignored.

Answer

A · Future cash flows that differ between the alternatives
6.Financial accounting

Answer: C · Using the equity method as an associate

Why this is the answer

Under IAS 28 the investment starts at cost and is adjusted for the investor's share of the associate's profits or losses, less dividends received.

Answer

C · Using the equity method as an associate
7.Break-even analysis

Answer: Q = 1500 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Pre-tax profit needed

6 000/(1 − 0.2) = €7 500

Units needed

Q = (15 000 + 7 500)/15 = 1 500

Answer

Q = 1 500 units
8.Break-even analysis

Answer: MS = 28.57 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 30 000/15 = 2 000

Margin of safety

MS = (2 800 − 2 000)/2 800·100 = 28.57%

Answer

MS = 28.57%

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