Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

The Net Promoter Score (NPS) is based on the question:

  1. AHow old are you?
  2. BHow much did you pay?
  3. CWhere did you buy the product?
  4. DHow likely are you to recommend us to a friend or colleague?
2.Marketing principlesHard

A software firm offers a free basic version and charges for premium features. Which metric is most critical for this freemium model's revenue?

  1. AThe number of printed brochures distributed
  2. BThe price of the free version
  3. CThe conversion rate from free users to paying users
  4. DThe number of competitors' free users
3.Economics conceptsMedium

Unemployment benefits and progressive income taxes are called automatic stabilisers because they:

  1. AKeep the government budget balanced in every year of the business cycle
  2. BPrevent all recessions from happening
  3. CReduce fluctuations in demand without new government decisions
  4. DFix the exchange rate automatically
4.Economics conceptsHard

A monopolist faces demand P = 100 − Q and has constant marginal cost of 20. What are its profit-maximising output and price?

  1. AQ = 40, P = 20
  2. BQ = 80, P = 20
  3. CQ = 50, P = 50
  4. DQ = 40, P = 60
5.Financial accountingMedium

An item cost €80. It can be sold for €90, but €20 must be spent to sell it. At what amount is it shown in inventory?

  1. A€70
  2. B€90
  3. C€80
  4. D€60
6.Financial accountingHard

In the indirect method of the cash flow statement, depreciation is:

  1. AIgnored completely
  2. BAdded back to net profit because it is a non-cash expense
  3. CShown in financing activities
  4. DSubtracted from net profit
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €18 per unit with a variable cost of €8 per unit. Fixed costs are €20 000 per month. How many units Q must be sold per month to make a profit of €2 000?

F = €20 000p = €18v = €8profit = €2 000
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €33 per unit, with a variable cost of €25 per unit and fixed costs of €40 000 per year. Budgeted sales are 6 250 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €40 000p = €33v = €25budget = 6 250
MS = %

3Solutions

1.Marketing principles

Answer: D · How likely are you to recommend us to a friend or colleague?

Why this is the answer

NPS = % promoters (9–10) minus % detractors (0–6) on a 0–10 recommendation scale.

Answer

D · How likely are you to recommend us to a friend or colleague?
2.Marketing principles

Answer: C · The conversion rate from free users to paying users

Why this is the answer

Freemium revenue depends on attracting many free users and converting a share of them to paid plans, while keeping the cost of serving free users low.

Answer

C · The conversion rate from free users to paying users
3.Economics concepts

Answer: C · Reduce fluctuations in demand without new government decisions

Why this is the answer

In a downturn tax revenue falls and benefit payments rise automatically, supporting incomes and spending; the reverse happens in a boom.

Answer

C · Reduce fluctuations in demand without new government decisions
4.Economics concepts

Answer: D · Q = 40, P = 60

Why this is the answer

Setting MR = MC gives 100 − 2Q = 20, so Q = 40; the price from the demand curve is 100 − 40 = 60.

Answer

D · Q = 40, P = 60
5.Financial accounting

Answer: A · €70

Why this is the answer

NRV = €90 − €20 = €70, which is below cost of €80. Inventory is measured at the lower amount, €70, with a €10 write-down.

Answer

A · €70
6.Financial accounting

Answer: B · Added back to net profit because it is a non-cash expense

Why this is the answer

Starting from profit, non-cash charges like depreciation are added back, and changes in working capital are adjusted.

Answer

B · Added back to net profit because it is a non-cash expense
7.Break-even analysis

Answer: Q = 2200 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Contribution margin per unit

p − v = 18 − 8 = €10

Units for the target profit

Q = (F + profit)/(p − v) = (20 000 + 2 000)/10 = 2 200

Answer

Q = 2 200 units
8.Break-even analysis

Answer: MS = 20 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 40 000/8 = 5 000

Margin of safety

MS = (6 250 − 5 000)/6 250·100 = 20%

Answer

MS = 20%

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