Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

A researcher divides the population into age groups and draws a random sample from each group. This is:

  1. AConvenience sampling
  2. BStratified random sampling
  3. CQuota sampling with free choice
  4. DSnowball sampling
2.Marketing principlesHard

In the services marketing "gap model" (SERVQUAL), the customer gap is the difference between:

  1. AOnline and offline sales
  2. BCustomer expectations and perceptions of the service
  3. CPlanned advertising spend and the actual spend in each period
  4. DPrice and cost
3.Economics conceptsMedium

Unemployment benefits and progressive income taxes are called automatic stabilisers because they:

  1. APrevent all recessions from happening
  2. BFix the exchange rate automatically
  3. CReduce fluctuations in demand without new government decisions
  4. DKeep the government budget balanced in every year of the business cycle
4.Economics conceptsHard

In Spence's job market signalling model, education can be valuable to employers even if it does not raise productivity because:

  1. AIt guarantees that every graduate is highly productive
  2. BEmployers are required by law to hire graduates
  3. CIt reduces the wages employers must pay
  4. DIt is less costly for high-ability workers to acquire, so it reveals their type
5.Financial accountingMedium

A project costs €100,000 and brings in €25,000 cash per year. What is its payback period?

  1. A4 years
  2. B25 years
  3. C5 years
  4. D2.5 years
6.Financial accountingHard

A company's debt-to-equity ratio rises sharply. What does this usually indicate?

  1. AHigher profitability
  2. BHigher financial risk because the company relies more on borrowed money
  3. CThat shareholders invested more money
  4. DBetter liquidity in the short term
7.Break-even analysisMedium
Q€ABQ = ?

A product can be made in two ways. Method A has fixed costs of €30 000 per year and a variable cost of €8 per unit. Method B, more automated, has fixed costs of €36 000 per year and a variable cost of €5 per unit. At what yearly volume Q do both methods cost the same?

FA = €30 000vA = €8FB = €36 000vB = €5
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €18 per unit, with a variable cost of €6 per unit and fixed costs of €6 000 per year. Budgeted sales are 580 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €6 000p = €18v = €6budget = 580
MS = %

3Solutions

1.Marketing principles

Answer: B · Stratified random sampling

Why this is the answer

Stratified sampling ensures each subgroup is represented while keeping random selection. Quota sampling sets numbers per group but lets interviewers choose people, so it is non-probability.

Answer

B · Stratified random sampling
2.Marketing principles

Answer: B · Customer expectations and perceptions of the service

Why this is the answer

The customer gap is expected service minus perceived service; the provider gaps (knowledge, standards, delivery, communication) explain it.

Answer

B · Customer expectations and perceptions of the service
3.Economics concepts

Answer: C · Reduce fluctuations in demand without new government decisions

Why this is the answer

In a downturn tax revenue falls and benefit payments rise automatically, supporting incomes and spending; the reverse happens in a boom.

Answer

C · Reduce fluctuations in demand without new government decisions
4.Economics concepts

Answer: D · It is less costly for high-ability workers to acquire, so it reveals their type

Why this is the answer

If acquiring education costs less for able workers, only they find it worth getting, so it separates types and solves the hidden information problem.

Answer

D · It is less costly for high-ability workers to acquire, so it reveals their type
5.Financial accounting

Answer: A · 4 years

Why this is the answer

€100,000 ÷ €25,000 = 4 years. Payback is simple but ignores the time value of money and cash flows after payback.

Answer

A · 4 years
6.Financial accounting

Answer: B · Higher financial risk because the company relies more on borrowed money

Why this is the answer

A higher ratio means more leverage: interest and repayments must be met whatever the results, so financial risk rises, although returns to shareholders may also rise.

Answer

B · Higher financial risk because the company relies more on borrowed money
7.Break-even analysis

Answer: Q = 2000 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Equal total costs

30 000 + 8Q = 36 000 + 5Q

Solve for Q

Q = (36 000 − 30 000)/(8 − 5) = 2 000

Answer

Q = 2 000 units

Below this volume method A is cheaper; above it the automated method B is cheaper.

8.Break-even analysis

Answer: MS = 13.79 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 6 000/12 = 500

Margin of safety

MS = (580 − 500)/580·100 = 13.79%

Answer

MS = 13.79%

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