Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

In Rogers' diffusion of innovations, which group adopts a new product first?

  1. AInnovators
  2. BEarly majority
  3. CLaggards
  4. DEarly adopters
2.Marketing principlesHard

During a major sports tournament, a non-sponsor brand runs ads suggesting a link with the event without paying for official rights. What is this called?

  1. AAmbush marketing
  2. BCause-related marketing
  3. CCo-branding
  4. DGuerrilla distribution
3.Economics conceptsMedium

In an oligopoly, firms are typically:

  1. ACompletely unregulated by competition law
  2. BA single seller in the market
  3. CFew and interdependent in their decisions
  4. DMany and too small to affect the price
4.Economics conceptsHard

Ricardian equivalence suggests that a debt-financed tax cut will:

  1. AStrongly increase consumption, because households spend most of the tax cut through the multiplier
  2. BAlways cause inflation
  3. CHave little effect on spending, because households save to pay expected future taxes
  4. DReduce interest rates sharply
5.Financial accountingMedium

A company finds that a machine will last 8 years instead of the 5 originally estimated. Under IAS 8, how is this change applied?

  1. ARetrospectively, by restating all prior years
  2. BBy changing the original cost of the machine
  3. CProspectively, by spreading the remaining carrying amount over the new remaining life
  4. DBy recognising a large gain in the current year
6.Financial accountingHard

A parent sold goods to its subsidiary at a profit, and the subsidiary still holds them at year end. What must happen on consolidation?

  1. AThe profit is shown twice, once for each company
  2. BNothing, because each company is a separate entity
  3. CThe unrealised profit in inventory is eliminated
  4. DThe sale is shown as external revenue of the group
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €30 per unit with a variable cost of €15 per unit. Fixed costs are €12 000 per month. How many units Q must be sold per month to make a profit of €6 000?

F = €12 000p = €30v = €15profit = €6 000
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €28 per unit, with a variable cost of €18 per unit and fixed costs of €10 000 per year. Budgeted sales are 1 400 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €10 000p = €28v = €18budget = 1 400
MS = %

3Solutions

1.Marketing principles

Answer: A · Innovators

Why this is the answer

The order is innovators, early adopters, early majority, late majority and laggards. Early adopters are often opinion leaders who influence others.

Answer

A · Innovators
2.Marketing principles

Answer: A · Ambush marketing

Why this is the answer

Ambush marketing tries to gain association with an event without sponsorship. Organisers often protect sponsors through contracts and trademark rules.

Answer

A · Ambush marketing
3.Economics concepts

Answer: C · Few and interdependent in their decisions

Why this is the answer

Oligopolies have a few large firms whose pricing and output decisions affect each other, often analysed with game theory.

Answer

C · Few and interdependent in their decisions
4.Economics concepts

Answer: C · Have little effect on spending, because households save to pay expected future taxes

Why this is the answer

If consumers are forward-looking and see that government borrowing means higher taxes later, they save the tax cut, so aggregate demand barely changes.

Answer

C · Have little effect on spending, because households save to pay expected future taxes
5.Financial accounting

Answer: C · Prospectively, by spreading the remaining carrying amount over the new remaining life

Why this is the answer

Changes in estimates affect the current and future periods only. Prior-period restatement is for changes in policy and corrections of errors.

Answer

C · Prospectively, by spreading the remaining carrying amount over the new remaining life
6.Financial accounting

Answer: C · The unrealised profit in inventory is eliminated

Why this is the answer

Intra-group sales and purchases are cancelled, and profit on goods still held in the group is removed from inventory and group profit until sold outside.

Answer

C · The unrealised profit in inventory is eliminated
7.Break-even analysis

Answer: Q = 1200 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Contribution margin per unit

p − v = 30 − 15 = €15

Units for the target profit

Q = (F + profit)/(p − v) = (12 000 + 6 000)/15 = 1 200

Answer

Q = 1 200 units
8.Break-even analysis

Answer: MS = 28.57 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 10 000/10 = 1 000

Margin of safety

MS = (1 400 − 1 000)/1 400·100 = 28.57%

Answer

MS = 28.57%

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