Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
Content marketing mainly aims to:
An airline can buy a certain aircraft model only from one manufacturer, and switching to another model is very costly. In Porter's five forces, what does this mean?
When a central bank buys government bonds from banks in open market operations, it usually:
Which is a key difference between the CPI and the GDP deflator?
Operating profit is €120,000 and interest expense is €30,000. What is interest cover?
In the indirect method of the cash flow statement, depreciation is:
A product sells for €11 per unit with a variable cost of €6 per unit. Fixed costs are €6 000 per month. How many units Q must be sold per month to make a profit of €5 000?
A company sells 4 000 units at €48 each, with a variable cost of €45 per unit and fixed costs of €6 000. By what percentage %ΔΠ does operating profit change if sales volume falls by 12%?
Answer: B · Attract and keep an audience by offering useful or entertaining content
Content marketing provides value first, such as guides, videos or articles. It builds trust and search visibility, leading to sales over time.
Answer: D · High bargaining power of suppliers
When suppliers are concentrated and switching is expensive, they can demand higher prices or better terms, reducing industry profitability.
Answer: C · Increases bank reserves and the money supply
Buying bonds injects reserves into the banking system, which tends to increase the money supply and lower interest rates.
Answer: B · The CPI includes prices of imported consumer goods; the GDP deflator covers only domestically produced goods
The CPI uses a fixed basket of consumer goods, including imports, while the deflator covers all domestically produced output with changing weights.
Answer: A · 4 times
€120,000 ÷ €30,000 = 4. The company earns its interest four times over; low cover signals a risk of not meeting interest payments.
Answer: A · Added back to net profit because it is a non-cash expense
Starting from profit, non-cash charges like depreciation are added back, and changes in working capital are adjusted.
Answer: Q = 2200 units
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
Answer: %ΔΠ = −24 %
Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.
Check: new profit = 3 520·3 − 6 000 = €4 560.00.
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