Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Content marketing mainly aims to:

  1. AReplace all customer service with chatbots
  2. BAttract and keep an audience by offering useful or entertaining content
  3. CInterrupt viewers with as many adverts as possible
  4. DReduce product prices for loyal customers
2.Marketing principlesHard

An airline can buy a certain aircraft model only from one manufacturer, and switching to another model is very costly. In Porter's five forces, what does this mean?

  1. AHigh threat of new entrants into the market
  2. BLow bargaining power of suppliers
  3. CHigh bargaining power of buyers
  4. DHigh bargaining power of suppliers
3.Economics conceptsMedium

When a central bank buys government bonds from banks in open market operations, it usually:

  1. AHas no effect on the money supply
  2. BReduces bank reserves and so shrinks the money supply
  3. CIncreases bank reserves and the money supply
  4. DRaises tax revenue for the government
4.Economics conceptsHard

Which is a key difference between the CPI and the GDP deflator?

  1. AThe CPI covers investment goods; the GDP deflator does not
  2. BThe CPI includes prices of imported consumer goods; the GDP deflator covers only domestically produced goods
  3. CThe GDP deflator includes imported goods; the CPI does not
  4. DThey always give exactly the same inflation rate
5.Financial accountingMedium

Operating profit is €120,000 and interest expense is €30,000. What is interest cover?

  1. A4 times
  2. B90,000 times
  3. C0.25 times
  4. D3 times
6.Financial accountingHard

In the indirect method of the cash flow statement, depreciation is:

  1. AAdded back to net profit because it is a non-cash expense
  2. BIgnored completely
  3. CShown in financing activities
  4. DSubtracted from net profit
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €11 per unit with a variable cost of €6 per unit. Fixed costs are €6 000 per month. How many units Q must be sold per month to make a profit of €5 000?

F = €6 000p = €11v = €6profit = €5 000
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed cost4 000−12%%ΔΠ = ?

A company sells 4 000 units at €48 each, with a variable cost of €45 per unit and fixed costs of €6 000. By what percentage %ΔΠ does operating profit change if sales volume falls by 12%?

Q = 4 000p = €48v = €45F = €6 000%ΔQ = −12%
%ΔΠ = %

3Solutions

1.Marketing principles

Answer: B · Attract and keep an audience by offering useful or entertaining content

Why this is the answer

Content marketing provides value first, such as guides, videos or articles. It builds trust and search visibility, leading to sales over time.

Answer

B · Attract and keep an audience by offering useful or entertaining content
2.Marketing principles

Answer: D · High bargaining power of suppliers

Why this is the answer

When suppliers are concentrated and switching is expensive, they can demand higher prices or better terms, reducing industry profitability.

Answer

D · High bargaining power of suppliers
3.Economics concepts

Answer: C · Increases bank reserves and the money supply

Why this is the answer

Buying bonds injects reserves into the banking system, which tends to increase the money supply and lower interest rates.

Answer

C · Increases bank reserves and the money supply
4.Economics concepts

Answer: B · The CPI includes prices of imported consumer goods; the GDP deflator covers only domestically produced goods

Why this is the answer

The CPI uses a fixed basket of consumer goods, including imports, while the deflator covers all domestically produced output with changing weights.

Answer

B · The CPI includes prices of imported consumer goods; the GDP deflator covers only domestically produced goods
5.Financial accounting

Answer: A · 4 times

Why this is the answer

€120,000 ÷ €30,000 = 4. The company earns its interest four times over; low cover signals a risk of not meeting interest payments.

Answer

A · 4 times
6.Financial accounting

Answer: A · Added back to net profit because it is a non-cash expense

Why this is the answer

Starting from profit, non-cash charges like depreciation are added back, and changes in working capital are adjusted.

Answer

A · Added back to net profit because it is a non-cash expense
7.Break-even analysis

Answer: Q = 2200 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Contribution margin per unit

p − v = 11 − 6 = €5

Units for the target profit

Q = (F + profit)/(p − v) = (6 000 + 5 000)/5 = 2 200

Answer

Q = 2 200 units
8.Break-even analysis

Answer: %ΔΠ = −24 %

Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.

Contribution margin and profit

CM = 4 000·3 = €12 000
Π = 12 000 − 6 000 = €6 000

DOL

DOL = 12 000/6 000 = 2

Change in profit

%ΔΠ = 2·(−12%) = −24%

Answer

%ΔΠ = −24%

Check: new profit = 3 520·3 − 6 000 = €4 560.00.

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