Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

A firm competes across a broad market by having the lowest costs in its industry and passing savings on as low prices. Which Porter generic strategy is this?

  1. ACost leadership
  2. BDifferentiation focus
  3. CMarket development
  4. DDifferentiation
2.Marketing principlesHard

An airline can buy a certain aircraft model only from one manufacturer, and switching to another model is very costly. In Porter's five forces, what does this mean?

  1. AHigh bargaining power of buyers
  2. BHigh bargaining power of suppliers
  3. CHigh threat of new entrants into the market
  4. DLow bargaining power of suppliers
3.Economics conceptsMedium

A minimum wage set above the equilibrium wage in a competitive labour market is predicted to cause:

  1. ANo change in employment
  2. BA shortage of labour
  3. CA fall in the wage rate
  4. DA surplus of labour (unemployment)
4.Economics conceptsHard

The principal–agent problem arises when:

  1. AA buyer and seller have identical information
  2. BThe government owns a firm
  3. CTwo firms agree to fix prices
  4. DAn agent acting for a principal has different goals and the principal cannot fully monitor them
5.Financial accountingMedium

Retained earnings represent:

  1. AThe share price
  2. BAccumulated profits that have not been paid out as dividends
  3. CMoney owed to shareholders
  4. DCash kept in the bank
6.Financial accountingHard

Making a part costs €10 materials, €6 labour and €4 variable overhead, plus €5 of fixed overhead that continues anyway. A supplier offers it at €22. What should the firm do on cost grounds?

  1. AMake it, because the relevant cost of €20 is below €22
  2. BMake it, because the full cost of €25 is below €22
  3. CBuy it, because the full cost of €25 per unit is above €22
  4. DBuy it, because fixed costs are always relevant
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €12 with a variable cost of €8 per unit. Fixed costs are €16 000 per month and profit is taxed at 25%. How many units Q must be sold per month to earn €3 000 after tax?

p = €12v = €8F = €16 000T = 25%after-tax profit = €3 000
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed cost1 600+10%%ΔΠ = ?

A company sells 1 600 units at €36 each, with a variable cost of €30 per unit and fixed costs of €4 800. By what percentage %ΔΠ does operating profit change if sales volume rises by 10%?

Q = 1 600p = €36v = €30F = €4 800%ΔQ = +10%
%ΔΠ = %

3Solutions

1.Marketing principles

Answer: A · Cost leadership

Why this is the answer

Cost leadership seeks the lowest cost position in a broad market. Differentiation offers unique value at a premium; focus strategies target a narrow segment.

Answer

A · Cost leadership
2.Marketing principles

Answer: B · High bargaining power of suppliers

Why this is the answer

When suppliers are concentrated and switching is expensive, they can demand higher prices or better terms, reducing industry profitability.

Answer

B · High bargaining power of suppliers
3.Economics concepts

Answer: D · A surplus of labour (unemployment)

Why this is the answer

At the higher wage more people want to work and firms hire fewer, so labour supplied exceeds labour demanded in the simple competitive model.

Answer

D · A surplus of labour (unemployment)
4.Economics concepts

Answer: D · An agent acting for a principal has different goals and the principal cannot fully monitor them

Why this is the answer

Hidden action and conflicting interests let the agent pursue their own aims; incentive contracts such as performance pay try to align interests.

Answer

D · An agent acting for a principal has different goals and the principal cannot fully monitor them
5.Financial accounting

Answer: B · Accumulated profits that have not been paid out as dividends

Why this is the answer

Retained earnings are cumulative net profits minus dividends; they are part of equity, not a pile of cash.

Answer

B · Accumulated profits that have not been paid out as dividends
6.Financial accounting

Answer: A · Make it, because the relevant cost of €20 is below €22

Why this is the answer

Only the €20 of variable cost is avoided by buying; the €5 fixed overhead stays. Making costs €20 versus €22 to buy, so making saves €2 per unit.

Answer

A · Make it, because the relevant cost of €20 is below €22
7.Break-even analysis

Answer: Q = 5000 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Pre-tax profit needed

3 000/(1 − 0.25) = €4 000

Units needed

Q = (16 000 + 4 000)/4 = 5 000

Answer

Q = 5 000 units
8.Break-even analysis

Answer: %ΔΠ = 20 %

Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.

Contribution margin and profit

CM = 1 600·6 = €9 600
Π = 9 600 − 4 800 = €4 800

DOL

DOL = 9 600/4 800 = 2

Change in profit

%ΔΠ = 2·(+10%) = +20%

Answer

%ΔΠ = +20%

Check: new profit = 1 760·6 − 4 800 = €5 760.00.

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