Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Which pricing method adds a fixed percentage to the cost of a product?

  1. AValue-based pricing
  2. BCompetitive pricing
  3. CDynamic pricing
  4. DCost-plus pricing
2.Marketing principlesHard

An ice cream brand finds that its sales and its advertising spend both peak in summer. Why can it not conclude that advertising caused the sales?

  1. ASummer sales are too small to measure
  2. BAdvertising never affects sales of food
  3. CSales data is always unreliable
  4. DHot weather may drive both, so correlation does not prove causation
3.Economics conceptsMedium

Education generates benefits for society beyond the individual student. Without intervention, the market will likely:

  1. AUnder-provide education compared with the social optimum
  2. BOver-provide education compared with the social optimum
  3. CStop providing education altogether
  4. DProvide exactly the efficient amount of education, as prices reflect all benefits
4.Economics conceptsHard

The principal–agent problem arises when:

  1. AAn agent acting for a principal has different goals and the principal cannot fully monitor them
  2. BA buyer and seller have identical information
  3. CThe government owns a firm
  4. DTwo firms agree to fix prices
5.Financial accountingMedium

A shop buys 100 units at €10, then 100 units at €12, and then sells 150 units. What is cost of sales using FIFO?

  1. A€1,650
  2. B€1,500
  3. C€1,700
  4. D€1,600
6.Financial accountingHard

Under the IAS 16 revaluation model, a building is revalued upwards for the first time. Where does the gain go?

  1. ATo other comprehensive income and a revaluation surplus in equity
  2. BTo retained earnings as a realised profit
  3. CTo revenue in the income statement
  4. DTo a provision on the balance sheet
7.Break-even analysisMedium
Q€revenuetotal costfixed cost1440

A company sells 1 440 units at €16 each. The variable cost is €12 per unit and fixed costs are €4 800. Find the degree of operating leverage DOL at this sales level.

Q = 1 440p = €16v = €12F = €4 800
DOL =
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €27 per unit, with a variable cost of €15 per unit and fixed costs of €30 000 per year. Budgeted sales are 4 500 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €30 000p = €27v = €15budget = 4 500
MS = %

3Solutions

1.Marketing principles

Answer: D · Cost-plus pricing

Why this is the answer

Cost-plus pricing is simple but ignores customer willingness to pay; value-based pricing starts from the value perceived by customers.

Answer

D · Cost-plus pricing
2.Marketing principles

Answer: D · Hot weather may drive both, so correlation does not prove causation

Why this is the answer

A confounding factor, such as temperature, can create a correlation between two variables. Controlled tests or models that account for seasonality are needed to estimate the ad effect.

Answer

D · Hot weather may drive both, so correlation does not prove causation
3.Economics concepts

Answer: A · Under-provide education compared with the social optimum

Why this is the answer

Private decisions ignore external benefits, so output is below the socially optimal level; subsidies or public provision can raise it.

Answer

A · Under-provide education compared with the social optimum
4.Economics concepts

Answer: A · An agent acting for a principal has different goals and the principal cannot fully monitor them

Why this is the answer

Hidden action and conflicting interests let the agent pursue their own aims; incentive contracts such as performance pay try to align interests.

Answer

A · An agent acting for a principal has different goals and the principal cannot fully monitor them
5.Financial accounting

Answer: D · €1,600

Why this is the answer

FIFO: 100 × €10 + 50 × €12 = €1,600. The 50 units left are valued at the latest cost of €12.

Answer

D · €1,600
6.Financial accounting

Answer: A · To other comprehensive income and a revaluation surplus in equity

Why this is the answer

Upward revaluations are credited to a revaluation surplus via OCI, unless they reverse an earlier decrease recognised in profit or loss.

Answer

A · To other comprehensive income and a revaluation surplus in equity
7.Break-even analysis

Answer: DOL = 6

Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.

Total contribution margin

CM = 1 440·(16 − 12) = €5 760

Operating profit

Π = 5 760 − 4 800 = €960

DOL

DOL = 5 760/960 = 6

Answer

DOL = 6
8.Break-even analysis

Answer: MS = 44.44 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 30 000/12 = 2 500

Margin of safety

MS = (4 500 − 2 500)/4 500·100 = 44.44%

Answer

MS = 44.44%

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