Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Why might a researcher choose in-depth interviews rather than a large questionnaire?

  1. ATo explore customers' motives and feelings in detail
  2. BTo survey thousands of people cheaply
  3. CTo avoid any interviewer influence
  4. DTo produce statistically representative percentages for the market
2.Marketing principlesHard

In the BCG matrix, a firm has 20% market share and its largest competitor has 40%. What is the firm's relative market share?

  1. A0.2
  2. B2.0
  3. C0.5
  4. D20%
3.Economics conceptsMedium

A country has 950 employed people and 50 unemployed people seeking work. Its unemployment rate is:

  1. A95%
  2. B5.3%
  3. C5%
  4. D50%
4.Economics conceptsHard

The Laffer curve illustrates that:

  1. ATax revenue is unrelated to tax rates
  2. BBeyond some point, raising tax rates can reduce total tax revenue
  3. CLower tax rates always reduce tax revenue, whatever the starting rate
  4. DHigher tax rates always increase tax revenue
5.Financial accountingMedium

Why can a profitable company run out of cash?

  1. AProfitable companies never pay taxes
  2. BCash is not recorded in accounting
  3. CProfit always equals cash
  4. DProfit includes credit sales and non-cash items, while cash may be tied up in receivables and inventory
6.Financial accountingHard

A company borrows at 5% interest to invest in assets that earn 12%. What is the likely effect on return on equity?

  1. AROE stays the same, because debt is not equity
  2. BROE rises and financial risk falls
  3. CROE falls, because interest is an expense
  4. DROE rises, but financial risk also increases
7.Break-even analysisMedium
Q€revenuetotal costfixed cost3200

A company sells 3 200 units at €20 each. The variable cost is €15 per unit and fixed costs are €10 000. Find the degree of operating leverage DOL at this sales level.

Q = 3 200p = €20v = €15F = €10 000
DOL =
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €35 per unit, with a variable cost of €15 per unit and fixed costs of €40 000 per year. Budgeted sales are 2 500 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €40 000p = €35v = €15budget = 2 500
MS = %

3Solutions

1.Marketing principles

Answer: A · To explore customers' motives and feelings in detail

Why this is the answer

In-depth interviews give rich, qualitative insight into why people behave as they do. Questionnaires suit measuring how many people think or do something.

Answer

A · To explore customers' motives and feelings in detail
2.Marketing principles

Answer: C · 0.5

Why this is the answer

Relative market share = 20% ÷ 40% = 0.5. A value below 1 means the firm is not the market leader, placing it on the low-share side of the matrix.

Answer

C · 0.5
3.Economics concepts

Answer: C · 5%

Why this is the answer

The labour force is 950 + 50 = 1,000, so the rate is 50 / 1,000 = 5%.

Answer

C · 5%
4.Economics concepts

Answer: B · Beyond some point, raising tax rates can reduce total tax revenue

Why this is the answer

Very high rates discourage taxed activity or encourage avoidance, so revenue peaks at some rate between 0 and 100%; where that peak lies is debated.

Answer

B · Beyond some point, raising tax rates can reduce total tax revenue
5.Financial accounting

Answer: D · Profit includes credit sales and non-cash items, while cash may be tied up in receivables and inventory

Why this is the answer

Profit is measured on an accrual basis; growth can tie up cash in inventory and receivables, so cash flow can be negative despite profits.

Answer

D · Profit includes credit sales and non-cash items, while cash may be tied up in receivables and inventory
6.Financial accounting

Answer: D · ROE rises, but financial risk also increases

Why this is the answer

Positive financial leverage: assets earn more than the debt costs, so profit per euro of equity rises. If returns drop below 5%, leverage works against shareholders.

Answer

D · ROE rises, but financial risk also increases
7.Break-even analysis

Answer: DOL = 2.667

Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.

Total contribution margin

CM = 3 200·(20 − 15) = €16 000

Operating profit

Π = 16 000 − 10 000 = €6 000

DOL

DOL = 16 000/6 000 = 2.667

Answer

DOL = 2.667
8.Break-even analysis

Answer: MS = 20 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 40 000/20 = 2 000

Margin of safety

MS = (2 500 − 2 000)/2 500·100 = 20%

Answer

MS = 20%

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