Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
Why might a researcher choose in-depth interviews rather than a large questionnaire?
In the BCG matrix, a firm has 20% market share and its largest competitor has 40%. What is the firm's relative market share?
A country has 950 employed people and 50 unemployed people seeking work. Its unemployment rate is:
The Laffer curve illustrates that:
Why can a profitable company run out of cash?
A company borrows at 5% interest to invest in assets that earn 12%. What is the likely effect on return on equity?
A company sells 3 200 units at €20 each. The variable cost is €15 per unit and fixed costs are €10 000. Find the degree of operating leverage DOL at this sales level.
A product sells for €35 per unit, with a variable cost of €15 per unit and fixed costs of €40 000 per year. Budgeted sales are 2 500 units. Find the margin of safety MS as a percentage of budgeted sales.
Answer: A · To explore customers' motives and feelings in detail
In-depth interviews give rich, qualitative insight into why people behave as they do. Questionnaires suit measuring how many people think or do something.
Answer: C · 0.5
Relative market share = 20% ÷ 40% = 0.5. A value below 1 means the firm is not the market leader, placing it on the low-share side of the matrix.
Answer: C · 5%
The labour force is 950 + 50 = 1,000, so the rate is 50 / 1,000 = 5%.
Answer: B · Beyond some point, raising tax rates can reduce total tax revenue
Very high rates discourage taxed activity or encourage avoidance, so revenue peaks at some rate between 0 and 100%; where that peak lies is debated.
Answer: D · Profit includes credit sales and non-cash items, while cash may be tied up in receivables and inventory
Profit is measured on an accrual basis; growth can tie up cash in inventory and receivables, so cash flow can be negative despite profits.
Answer: D · ROE rises, but financial risk also increases
Positive financial leverage: assets earn more than the debt costs, so profit per euro of equity rises. If returns drop below 5%, leverage works against shareholders.
Answer: DOL = 2.667
Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.
Answer: MS = 20 %
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
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