Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Which of these is one of Porter's five competitive forces?

  1. AThe firm's brand awareness
  2. BThe political stability of a country
  3. CThe level of inflation
  4. DThe threat of substitute products
2.Marketing principlesHard

A company sells printers cheaply but charges high prices for ink cartridges. This is:

  1. ABundle pricing
  2. BPsychological pricing
  3. CPenetration pricing for both products
  4. DCaptive product pricing
3.Economics conceptsMedium

A firm has spent €1 million on research for a product that now looks unprofitable. When deciding whether to continue, the €1 million should be:

  1. ATreated as the opportunity cost of stopping
  2. BRecovered by raising prices
  3. CIgnored, because it is a sunk cost
  4. DAdded to the expected future costs
4.Economics conceptsHard

The time-inconsistency problem in monetary policy (Kydland and Prescott) is a key argument for:

  1. AIndependent central banks with a credible commitment to low inflation
  2. BGovernments setting interest rates directly, especially before elections
  3. CAbolishing central banks entirely
  4. DFixing the money supply at zero growth
5.Financial accountingMedium

Return on equity (ROE) is calculated as:

  1. ANet profit / shareholders' equity
  2. BCurrent assets / current liabilities
  3. CNet profit / total revenue
  4. DTotal assets / equity
6.Financial accountingHard

A company records routine repair costs as additions to non-current assets instead of expenses. What is the effect this year?

  1. AProfit is understated and assets are overstated
  2. BOnly cash is affected
  3. CProfit and assets are overstated
  4. DProfit and assets are understated
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €32 per unit with a variable cost of €12 per unit. Fixed costs are €80 000 per month. How many units Q must be sold per month to make a profit of €6 000?

F = €80 000p = €32v = €12profit = €6 000
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €38 per unit, with a variable cost of €30 per unit and fixed costs of €4 000 per year. Budgeted sales are 650 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €4 000p = €38v = €30budget = 650
MS = %

3Solutions

1.Marketing principles

Answer: D · The threat of substitute products

Why this is the answer

The five forces are rivalry among competitors, threat of new entrants, threat of substitutes, and the bargaining power of buyers and of suppliers.

Answer

D · The threat of substitute products
2.Marketing principles

Answer: D · Captive product pricing

Why this is the answer

Captive product pricing sets a low price for the main product and earns margins on necessary consumables.

Answer

D · Captive product pricing
3.Economics concepts

Answer: C · Ignored, because it is a sunk cost

Why this is the answer

Sunk costs cannot be recovered and do not change with the decision, so rational choices compare only future costs and benefits.

Answer

C · Ignored, because it is a sunk cost
4.Economics concepts

Answer: A · Independent central banks with a credible commitment to low inflation

Why this is the answer

If the public expects policymakers to inflate later, expectations and inflation rise; delegating policy to an independent, credible central bank reduces this bias.

Answer

A · Independent central banks with a credible commitment to low inflation
5.Financial accounting

Answer: A · Net profit / shareholders' equity

Why this is the answer

ROE shows how much profit the company generates for each euro of equity invested by shareholders.

Answer

A · Net profit / shareholders' equity
6.Financial accounting

Answer: C · Profit and assets are overstated

Why this is the answer

Capitalising expenses moves cost out of profit into assets, so both are overstated now. Later depreciation spreads the cost over future years.

Answer

C · Profit and assets are overstated
7.Break-even analysis

Answer: Q = 4300 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Contribution margin per unit

p − v = 32 − 12 = €20

Units for the target profit

Q = (F + profit)/(p − v) = (80 000 + 6 000)/20 = 4 300

Answer

Q = 4 300 units
8.Break-even analysis

Answer: MS = 23.08 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 4 000/8 = 500

Margin of safety

MS = (650 − 500)/650·100 = 23.08%

Answer

MS = 23.08%

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