Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

What is the usual order of stages in the consumer buying decision process?

  1. AInformation search, need recognition, purchase, evaluation of alternatives, post-purchase behaviour
  2. BPurchase, need recognition, information search, evaluation of alternatives, post-purchase behaviour
  3. CEvaluation of alternatives, need recognition, information search, purchase, post-purchase behaviour
  4. DNeed recognition, information search, evaluation of alternatives, purchase, post-purchase behaviour
2.Marketing principlesHard

Theodore Levitt's "Marketing Myopia" (1960) used US railroads as an example. What was their mistake?

  1. AThey expanded into too many countries
  2. BThey spent too much on advertising
  3. CThey defined their business as railways rather than transportation
  4. DThey set their prices too low
3.Economics conceptsMedium

A minimum wage set above the equilibrium wage in a competitive labour market is predicted to cause:

  1. AA surplus of labour (unemployment)
  2. BNo change in employment
  3. CA shortage of labour
  4. DA fall in the wage rate
4.Economics conceptsHard

Using the "rule of 70", an economy growing at 7% per year will double its real GDP in about:

  1. A70 years
  2. B7 years
  3. C49 years
  4. D10 years
5.Financial accountingMedium

Under the accrual basis of accounting, revenue is recognised when:

  1. ACash is received
  2. BThe customer pays the invoice, even if goods were delivered earlier
  3. CThe tax return is filed
  4. DIt is earned, whether or not cash has been received
6.Financial accountingHard

The going concern assumption means financial statements are prepared assuming the entity:

  1. AWill make a profit every year
  2. BWill be sold within one year
  3. CHas no debts
  4. DWill continue to operate for the foreseeable future
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €8 with a variable cost of €6 per unit. Fixed costs are €5 000 per month and profit is taxed at 20%. How many units Q must be sold per month to earn €1 000 after tax?

p = €8v = €6F = €5 000T = 20%after-tax profit = €1 000
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €15 per unit, with a variable cost of €12 per unit and fixed costs of €15 000 per year. Budgeted sales are 7 500 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €15 000p = €15v = €12budget = 7 500
MS = %

3Solutions

1.Marketing principles

Answer: D · Need recognition, information search, evaluation of alternatives, purchase, post-purchase behaviour

Why this is the answer

Buyers recognise a need, look for information, compare options, buy and then judge their satisfaction. Routine purchases may skip stages.

Answer

D · Need recognition, information search, evaluation of alternatives, purchase, post-purchase behaviour
2.Marketing principles

Answer: C · They defined their business as railways rather than transportation

Why this is the answer

Levitt argued firms fail when they focus on their product instead of the customer need it serves. Railroads lost customers to cars, trucks and planes they did not see as rivals.

Answer

C · They defined their business as railways rather than transportation
3.Economics concepts

Answer: A · A surplus of labour (unemployment)

Why this is the answer

At the higher wage more people want to work and firms hire fewer, so labour supplied exceeds labour demanded in the simple competitive model.

Answer

A · A surplus of labour (unemployment)
4.Economics concepts

Answer: D · 10 years

Why this is the answer

The doubling time is approximately 70 divided by the percentage growth rate, so 70 / 7 = 10 years, showing the power of compound growth.

Answer

D · 10 years
5.Financial accounting

Answer: D · It is earned, whether or not cash has been received

Why this is the answer

Accrual accounting records revenue when the performance obligation is satisfied and expenses when incurred, not when cash moves.

Answer

D · It is earned, whether or not cash has been received
6.Financial accounting

Answer: D · Will continue to operate for the foreseeable future

Why this is the answer

Unless management intends or must liquidate, assets and liabilities are measured assuming continued operations; material doubts must be disclosed.

Answer

D · Will continue to operate for the foreseeable future
7.Break-even analysis

Answer: Q = 3125 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Pre-tax profit needed

1 000/(1 − 0.2) = €1 250

Units needed

Q = (5 000 + 1 250)/2 = 3 125

Answer

Q = 3 125 units
8.Break-even analysis

Answer: MS = 33.33 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 15 000/3 = 5 000

Margin of safety

MS = (7 500 − 5 000)/7 500·100 = 33.33%

Answer

MS = 33.33%

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