Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
A haircut is produced and consumed at the same time, with the customer present. Which service characteristic is this?
Theodore Levitt's "Marketing Myopia" (1960) used US railroads as an example. What was their mistake?
Nominal GDP grew by 5% and the GDP deflator rose by 2%. Real GDP grew by approximately:
The "paradox of thrift" suggests that if all households try to save more during a recession:
Under IAS 16, which cost should be included in the cost of a new machine?
Inventory days are 60, receivable days 45 and payable days 30. What is the cash conversion (operating) cycle?
A product sells for €40 per unit with a variable cost of €20 per unit. Fixed costs are €20 000 per month. How many units Q must be sold per month to make a profit of €5 000?
A company sells 3 000 units per month at €22 each, with a variable cost of €18 per unit and fixed costs of €6 000 per month. The variable cost rises by €1 per unit and the price stays the same. How many units Q must now be sold per month to keep the same profit?
Answer: A · Inseparability
Inseparability means production and consumption happen together, so staff behaviour and customer participation shape the service quality.
Answer: D · They defined their business as railways rather than transportation
Levitt argued firms fail when they focus on their product instead of the customer need it serves. Railroads lost customers to cars, trucks and planes they did not see as rivals.
Answer: C · 3%
Subtracting the rise in prices from nominal growth gives real growth of roughly 5% − 2% = 3%.
Answer: B · Total income may fall, so total saving does not rise
Higher saving reduces consumption and aggregate demand, lowering income; with lower income, aggregate saving may end up no higher, as Keynes argued.
Answer: B · Installation costs needed to get it working
Purchase price plus directly attributable costs, such as delivery and installation, are capitalised. Training, later repairs and general overheads are expensed.
Answer: D · 75 days
60 + 45 − 30 = 75 days between paying suppliers and collecting cash from customers. A shorter cycle needs less working capital finance.
Answer: Q = 1250 units
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
Answer: Q = 4000 units
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
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