Price elasticity of demand
- Price elasticity (midpoint)
- E = (ΔQ/Q̄)/(ΔP/P̄)
- Elastic / inelastic
- |E| > 1 elastic, |E| < 1 inelastic
- Revenue
- TR = P·Q
Formula sheets, the key method steps for every topic and 4 practice problems, with full solutions at the back.
A product sells 10 000 units per month at €12. Its price elasticity of demand is −0.6. The firm changes the price by −15%. Assuming %ΔQ = E·%ΔP, by how much ΔR does monthly revenue change?
The demand for a product is Q = 400 − 10P, with P in euros. At which price P is total revenue as large as possible?
A per-unit tax is placed on a good with very inelastic demand and elastic supply. Who bears most of the tax burden?
Purchasing power parity (PPP) suggests that, in the long run, exchange rates adjust so that:
Answer: ΔR = −8820 €
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
|E| < 1: demand is inelastic.
Answer: P = 20 €
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
At this price E = −1: demand is unit elastic.
Answer: A · Consumers
The tax burden falls mainly on the side of the market that is less elastic; here buyers cannot cut back, so the price they pay rises by most of the tax.
Answer: B · The same basket of goods costs the same in different countries
PPP is based on the law of one price: if a good is cheaper in one country, arbitrage should push exchange rates towards equalising prices, though transport costs and non-traded goods limit this.
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