Price elasticity of demand
- Price elasticity (midpoint)
- E = (ΔQ/Q̄)/(ΔP/P̄)
- Elastic / inelastic
- |E| > 1 elastic, |E| < 1 inelastic
- Revenue
- TR = P·Q
Formula sheets, the key method steps for every topic and 4 practice problems, with full solutions at the back.
A product sells 10 000 units per month at €12. Its price elasticity of demand is −0.6. The firm changes the price by −5%. Assuming %ΔQ = E·%ΔP, by how much ΔR does monthly revenue change?
The demand for a product is Q = 200 − 5P, with P in euros. Find the price elasticity of demand E at a price of €28.
The income elasticity of demand for a good is -0.4. The good is:
For a normal good, when its price falls, the substitution effect and income effect:
Answer: ΔR = −2580 €
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
|E| < 1: demand is inelastic.
Answer: E = −2.333
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
|E| > 1: demand is elastic.
Answer: B · An inferior good
A negative income elasticity means demand falls as income rises, which defines an inferior good; luxuries have income elasticity above 1.
Answer: A · Both increase the quantity demanded
The substitution effect always favours the cheaper good, and for a normal good the higher real income also raises demand, so both effects reinforce each other.
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