Price elasticity of demand
- Price elasticity (midpoint)
- E = (ΔQ/Q̄)/(ΔP/P̄)
- Elastic / inelastic
- |E| > 1 elastic, |E| < 1 inelastic
- Revenue
- TR = P·Q
Formula sheets, the key method steps for every topic and 4 practice problems, with full solutions at the back.
When the price of a ticket changes from €10.00 to €8.00, weekly sales change from 800 to 900. Use the midpoint (arc) method to find the price elasticity of demand E.
The demand for a product is Q = 600 − 20P, with P in euros. At which price P is total revenue as large as possible?
The price of a good rises by 10% and quantity demanded falls by 20%. The price elasticity of demand is:
Moral hazard arises when:
Answer: E = −0.5294
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
Answer: P = 15 €
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
At this price E = −1: demand is unit elastic.
Answer: D · -2, so demand is elastic
PED = -20% / 10% = -2; since the absolute value is above 1, demand is elastic.
Answer: B · One party changes behaviour after a contract because they do not bear the full consequences
Moral hazard is hidden action after the contract, such as an insured driver taking more risks. Adverse selection is hidden information before the contract.
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