Price elasticity of demand
- Price elasticity (midpoint)
- E = (ΔQ/Q̄)/(ΔP/P̄)
- Elastic / inelastic
- |E| > 1 elastic, |E| < 1 inelastic
- Revenue
- TR = P·Q
Formula sheets, the key method steps for every topic and 4 practice problems, with full solutions at the back.
When the price of a ticket changes from €12.00 to €14.00, weekly sales change from 200 to 130. Use the midpoint (arc) method to find the price elasticity of demand E.
The demand for a product is Q = 320 − 8P, with P in euros. Find the price elasticity of demand E at a price of €16.
Both supply and demand for a good increase. What can we say for certain about the new equilibrium?
In the Bertrand model, two firms sell identical products with the same constant marginal cost and compete on price. The equilibrium price is:
Answer: E = −2.758
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
Answer: E = −0.6667
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
|E| < 1: demand is inelastic.
Answer: D · Quantity rises, but the change in price is uncertain
Both shifts raise quantity, but the demand shift raises price while the supply shift lowers it, so the price effect depends on their relative size.
Answer: D · Equal to marginal cost
Undercutting continues until price equals marginal cost, so even two firms reach the competitive outcome; in Cournot quantity competition, price stays above MC.
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