Price elasticity of demand
- Price elasticity (midpoint)
- E = (ΔQ/Q̄)/(ΔP/P̄)
- Elastic / inelastic
- |E| > 1 elastic, |E| < 1 inelastic
- Revenue
- TR = P·Q
Formula sheets, the key method steps for every topic and 4 practice problems, with full solutions at the back.
When the price of a ticket changes from €40.00 to €42.00, weekly sales change from 200 to 190. Use the midpoint (arc) method to find the price elasticity of demand E.
The (inverse) demand for a product is P = 100 − 0.01Q, with P in euros. Find the price elasticity of demand E when 2 000 units are sold.
In an oligopoly, firms are typically:
A monopolist maximises profit where:
Answer: E = −1.051
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
Answer: E = −4
Price elasticity of demand measures how strongly the quantity demanded reacts to price: E = (% change in quantity)/(% change in price). It is negative for normal goods. |E| > 1 is elastic (revenue falls when price rises), |E| < 1 is inelastic.
|E| > 1: demand is elastic.
Answer: C · Few and interdependent in their decisions
Oligopolies have a few large firms whose pricing and output decisions affect each other, often analysed with game theory.
Answer: D · Marginal revenue equals marginal cost
Profit is maximised where MR = MC. For a monopolist, price is above MR, so P > MC, causing a deadweight loss.
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