Marketing principles worksheet with answers

Free printable Marketing principles worksheet: 8 problems from easy to exam level, with an answer key. Print it or save it as a PDF.

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Name: ____________________   Date: ____________

1.Easy

Which is an example of promotion?

  1. ADesigning the product's features
  2. BSetting the price
  3. CAdvertising on social media
  4. DChoosing a warehouse location
2.Easy

In a PESTLE analysis, what do the letters stand for?

  1. AProduct, economy, strategy, technological, labour and environmental
  2. BPolitical, economic, social, technological, legal and environmental
  3. CPolitical, ethical, social, trade, legal and economic
  4. DPrice, environment, sales, technology, logistics and employees
3.Easy

Search engine optimisation (SEO) aims to:

  1. ABuy paid adverts that appear at the top of search results
  2. BImprove a website's position in unpaid search results
  3. CSend marketing emails to many users
  4. DBlock competitors' websites in search engines
4.Medium

Value-based pricing sets prices mainly according to:

  1. AThe cost of making the product plus a mark-up
  2. BThe firm's target profit for the year
  3. CCustomers' perception of the product's value
  4. DThe prices charged by the cheapest rival
5.Medium

A researcher divides the population into age groups and draws a random sample from each group. This is:

  1. AConvenience sampling
  2. BStratified random sampling
  3. CSnowball sampling
  4. DQuota sampling with free choice
6.Medium

A customer is buying a first new car. How does this high-involvement purchase usually differ from buying a pack of chewing gum?

  1. AThe buyer searches for more information and compares alternatives carefully
  2. BThe buyer is not influenced by the brand at all
  3. CThe buyer skips the evaluation stage
  4. DThe buyer decides on impulse at the checkout
7.Hard

Theodore Levitt's "Marketing Myopia" (1960) used US railroads as an example. What was their mistake?

  1. AThey expanded into too many countries
  2. BThey spent too much on advertising
  3. CThey set their prices too low
  4. DThey defined their business as railways rather than transportation
8.Hard

A campaign costs €50,000. Each extra unit sold gives €25 contribution. How many extra units must it sell to break even?

  1. A1,250 units
  2. B500 units
  3. C20,000 units
  4. D2,000 units

Answer key

  1. 1. C · Advertising on social media
  2. 2. B · Political, economic, social, technological, legal and environmental
  3. 3. B · Improve a website's position in unpaid search results
  4. 4. C · Customers' perception of the product's value
  5. 5. B · Stratified random sampling
  6. 6. A · The buyer searches for more information and compares alternatives carefully
  7. 7. D · They defined their business as railways rather than transportation
  8. 8. D · 2,000 units

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