Marketing principles worksheet with answers

Free printable Marketing principles worksheet: 8 problems from easy to exam level, with an answer key. Print it or save it as a PDF.

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Name: ____________________   Date: ____________

1.Easy

Primary research is:

  1. AData that was already collected and published by others in reports
  2. BGovernment statistics
  3. CData collected for the first time for a specific purpose
  4. DData from competitors' websites only
2.Easy

Public relations (PR) mainly aims to:

  1. ASell products face to face
  2. BSet the price of new products
  3. COffer short-term price discounts to boost sales volume quickly
  4. DBuild goodwill and manage the organisation's reputation
3.Easy

Influencer marketing means:

  1. AUsing celebrity names without permission
  2. BWorking with people who have engaged followers to promote a product
  3. CPaying shop staff to recommend a product
  4. DLobbying politicians to change laws
4.Medium

Ansoff's matrix strategy of selling existing products in new markets is called:

  1. AMarket penetration
  2. BProduct development
  3. CDiversification
  4. DMarket development
5.Medium

In online advertising, what does CPM mean?

  1. AClicks per month
  2. BCustomers per market
  3. CCost per minute of video viewing
  4. DCost per thousand impressions
6.Medium

A fast-food chain changes its menu in each country to suit local tastes. This international strategy is called:

  1. ALicensing
  2. BStandardisation
  3. CAdaptation
  4. DExporting
7.Hard

Research shows young consumers see a long-established brand as old-fashioned, although product quality is good. What is the most suitable strategy?

  1. AWithdrawing the product immediately
  2. BCutting the price to the lowest in the market
  3. CChanging the distribution to exclusive dealers only
  4. DRepositioning the brand through new communication and image
8.Hard

In a B2B buying centre, a purchasing assistant controls which supplier brochures reach the engineers. Which role does the assistant play?

  1. ADecider
  2. BUser
  3. CGatekeeper
  4. DInfluencer

Answer key

  1. 1. C · Data collected for the first time for a specific purpose
  2. 2. D · Build goodwill and manage the organisation's reputation
  3. 3. B · Working with people who have engaged followers to promote a product
  4. 4. D · Market development
  5. 5. D · Cost per thousand impressions
  6. 6. C · Adaptation
  7. 7. D · Repositioning the brand through new communication and image
  8. 8. C · Gatekeeper

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