Marketing principles worksheet with answers

Free printable Marketing principles worksheet: 8 problems from easy to exam level, with an answer key. Print it or save it as a PDF.

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Name: ____________________   Date: ____________

1.Easy

In Maslow's hierarchy of needs, which needs are at the base of the pyramid?

  1. ASelf-actualisation needs
  2. BPhysiological needs
  3. CSafety needs
  4. DEsteem needs
2.Easy

What does B2B marketing mean?

  1. ASelling directly to individual consumers for personal use
  2. BMarketing between two brands of one company
  3. CSelling only through online platforms
  4. DSelling products or services to other businesses
3.Easy

Search engine optimisation (SEO) aims to:

  1. ABlock competitors' websites in search engines
  2. BImprove a website's position in unpaid search results
  3. CBuy paid adverts that appear at the top of search results
  4. DSend marketing emails to many users
4.Medium

A fast-food chain changes its menu in each country to suit local tastes. This international strategy is called:

  1. AExporting
  2. BAdaptation
  3. CStandardisation
  4. DLicensing
5.Medium

A company publishes articles on its own blog. In the paid, owned and earned media model, this is:

  1. AShared paid media
  2. BEarned media
  3. COwned media
  4. DPaid media
6.Medium

Psychographic segmentation divides customers by:

  1. ALifestyle, values and personality
  2. BPurchase frequency only
  3. CAge and income only
  4. DCountry and climate
7.Hard

A survey asks: "Don't you agree that our excellent staff are very helpful?" What is the main problem?

  1. AIt is a leading question that pushes respondents towards agreement
  2. BIt asks about two unrelated products
  3. CIt is too short to be understood
  4. DIt is an open question that is hard to analyse
8.Hard

Which metric best shows the efficiency of acquiring customers through online advertising?

  1. AThe number of likes on posts
  2. BTotal impressions only
  3. CCustomer acquisition cost compared with customer lifetime value
  4. DThe number of employees in marketing

Answer key

  1. 1. B · Physiological needs
  2. 2. D · Selling products or services to other businesses
  3. 3. B · Improve a website's position in unpaid search results
  4. 4. B · Adaptation
  5. 5. C · Owned media
  6. 6. A · Lifestyle, values and personality
  7. 7. A · It is a leading question that pushes respondents towards agreement
  8. 8. C · Customer acquisition cost compared with customer lifetime value

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