1.Easy
Which study is known for assigning students to the roles of guards and prisoners?
- AThe Stanford prison experiment
- BThe Robbers Cave experiment
- CMilgram's obedience study
- DAsch's conformity study
2.Easy
A car dealer agrees a low price, then adds extra costs once the buyer has committed. This is the:
- ALow-ball technique
- BScarcity technique
- CDoor-in-the-face technique
- DFoot-in-the-door technique
3.Easy
When forming an impression of someone, information we receive first often has the greatest influence. This is the:
- APrimacy effect
- BSleeper effect
- CRecency effect
- DHalo effect
4.Medium
In a variation of Asch's study, participants wrote their answers privately instead of saying them aloud, and conformity dropped sharply. What does this suggest?
- AThe conformity was mainly informational
- BMost participants had poor eyesight for lines
- CWriting answers made the task more difficult
- DMuch of the original conformity was normative
5.Medium
The self-serving bias is the tendency to:
- AAttribute successes to ourselves and failures to external factors
- BAttribute others' failures to bad luck
- CUnderestimate our own abilities
- DRecall only negative information about ourselves, especially after failure
6.Medium
According to Latané's social impact theory, social influence increases with the strength, immediacy and:
- AIntelligence of the target
- BNumber of the sources
- CAge of the target
- DGender of the sources
7.Hard
Baumrind criticised Milgram's obedience study mainly because:
- AThe shocks were real and physically harmed the learner
- BParticipants were deceived and put under severe stress
- CThe sample was too small to generalise from at all
- DParticipants were paid so much that they felt obliged
8.Hard
After choosing between two similarly rated household appliances, participants rated the chosen one higher and the rejected one lower than before. This is called:
- AReactance against the rejected option
- BThe mere exposure effect for owned items
- CThe sleeper effect in product judgements
- DSpreading of alternatives after a decision
Answer key
- 1. A · The Stanford prison experiment
- 2. A · Low-ball technique
- 3. A · Primacy effect
- 4. D · Much of the original conformity was normative
- 5. A · Attribute successes to ourselves and failures to external factors
- 6. B · Number of the sources
- 7. B · Participants were deceived and put under severe stress
- 8. D · Spreading of alternatives after a decision
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