1.Easy
Accepting a group's view both publicly and privately because you truly believe it is called:
- AIdentification
- BCompliance
- CConversion
- DInternalisation
2.Easy
A car dealer agrees a low price, then adds extra costs once the buyer has committed. This is the:
- AScarcity technique
- BDoor-in-the-face technique
- CLow-ball technique
- DFoot-in-the-door technique
3.Easy
Which researcher found that cyclists rode faster when racing against others than when riding alone, in an early study of social facilitation?
- AMuzafer Sherif
- BBibb Latané
- CRobert Zajonc
- DNorman Triplett
4.Medium
The self-serving bias is the tendency to:
- AAttribute successes to ourselves and failures to external factors
- BRecall only negative information about ourselves, especially after failure
- CUnderestimate our own abilities
- DAttribute others' failures to bad luck
5.Medium
Research comparing American and Indian participants found that the fundamental attribution error was:
- AExactly the same in both cultures
- BStronger among Indians, who live in a more collectivist culture
- CAbsent in American participants
- DStronger among Americans, who live in a more individualist culture
6.Medium
Deindividuation refers to:
- ALoss of self-awareness and personal responsibility in groups or anonymity
- BThe process of forming a stable, separate personal identity during adolescence
- CBecoming more individual when alone
- DChoosing not to join any group
7.Hard
Reactance theory predicts that when people feel their freedom is threatened by a persuasive message, they will:
- ABe motivated to do the opposite of what is urged
- BIgnore the message entirely, without any emotional reaction
- CComply more strongly
- DForget the message immediately
8.Hard
Festinger studied a group that predicted the end of the world on a certain date. When the prophecy failed, many members:
- ABecame more committed and tried harder to recruit
- BWithdrew from contact with all outsiders and the media altogether
- CImmediately abandoned the group and its leader
- DAdmitted publicly that they had been foolish
Answer key
- 1. D · Internalisation
- 2. C · Low-ball technique
- 3. D · Norman Triplett
- 4. A · Attribute successes to ourselves and failures to external factors
- 5. D · Stronger among Americans, who live in a more individualist culture
- 6. A · Loss of self-awareness and personal responsibility in groups or anonymity
- 7. A · Be motivated to do the opposite of what is urged
- 8. A · Became more committed and tried harder to recruit
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