1.Easy
A car dealer agrees a low price, then adds extra costs once the buyer has committed. This is the:
- AScarcity technique
- BLow-ball technique
- CFoot-in-the-door technique
- DDoor-in-the-face technique
2.Easy
Social facilitation means that the presence of others:
- AHas no effect on performance
- BAlways worsens performance, whatever kind of task is being done
- CImproves performance on simple or well-learned tasks
- DMakes people forget instructions
3.Easy
When everyone in a group looks calm in an unclear situation, each person may conclude that nothing is wrong. This is called:
- APluralistic ignorance
- BDiffusion of responsibility
- CSocial loafing
- DGroup polarisation
4.Medium
In Sherif's autokinetic studies, people judged how far a still dot of light seemed to move. In groups, their estimates converged on a shared norm. This mainly shows:
- AObedience to the experimenter as an authority
- BInformational influence in an ambiguous situation
- CNormative influence when the correct answer was obvious
- DSocial loafing as the group task went on
5.Medium
Hatfield distinguished passionate love from companionate love. Companionate love is best described as:
- ALove based only on physical attractiveness
- BIntense longing and strong physical arousal for the partner
- CA brief infatuation with someone new
- DDeep affection and commitment that grows over time
6.Medium
A website shows "Only 2 left in stock!" to increase sales. Which persuasion principle does this use?
- AScarcity
- BReciprocity
- CSocial proof
- DAuthority
7.Hard
Kunst-Wilson and Zajonc showed octagons too briefly to be recognised. Later, participants could not tell old from new shapes but preferred the ones shown before. This suggests:
- ALiking depends only on what can be consciously remembered from before
- BMere exposure can raise liking without conscious recognition
- CPeople always know which shapes they have seen before
- DVery brief exposure tends to reduce liking for a shape
8.Hard
In the Clarks' doll studies, many Black children preferred a white doll and described it as "nice". This research was cited in a US court case because it suggested:
- ASegregation harmed Black children's self-image
- BSegregated schools improved self-esteem
- CYoung children have no racial awareness
- DDoll preferences are fully innate
Answer key
- 1. B · Low-ball technique
- 2. C · Improves performance on simple or well-learned tasks
- 3. A · Pluralistic ignorance
- 4. B · Informational influence in an ambiguous situation
- 5. D · Deep affection and commitment that grows over time
- 6. A · Scarcity
- 7. B · Mere exposure can raise liking without conscious recognition
- 8. A · Segregation harmed Black children's self-image
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