Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
Integrated marketing communications (IMC) means:
An airline can buy a certain aircraft model only from one manufacturer, and switching to another model is very costly. In Porter's five forces, what does this mean?
A price ceiling set below the equilibrium price typically causes:
In the Prisoner's Dilemma, the Nash equilibrium is:
What is the key difference between absorption costing and marginal costing?
Under IFRS 16, a lessee typically recognises a lease on the balance sheet as:
A product sells for €23 per unit with a variable cost of €18 per unit. Fixed costs are €10 000 per month. How many units Q must be sold per month to make a profit of €2 000?
A product sells for €27 per unit, with a variable cost of €25 per unit and fixed costs of €5 000 per year. Budgeted sales are 4 000 units. Find the margin of safety MS as a percentage of budgeted sales.
Answer: B · Coordinating all communication channels to deliver one consistent message
IMC aligns advertising, PR, sales promotion, digital and personal selling so they reinforce each other and build a clear brand image.
Answer: D · High bargaining power of suppliers
When suppliers are concentrated and switching is expensive, they can demand higher prices or better terms, reducing industry profitability.
Answer: C · A shortage
A binding maximum price raises quantity demanded and lowers quantity supplied, creating excess demand, as with rent control.
Answer: D · Both players defect, even though both cooperating would be better
Each player's best response is to defect whatever the other does, so mutual defection is the equilibrium, although mutual cooperation would give both a higher payoff.
Answer: D · Absorption costing includes fixed production overheads in inventory; marginal costing treats them as period costs
Under absorption costing each unit carries a share of fixed production overhead. Marginal costing values inventory at variable cost only and expenses fixed costs in the period.
Answer: A · A right-of-use asset and a lease liability
IFRS 16 removed the operating lease distinction for lessees: they recognise a right-of-use asset and a liability for lease payments, except for short-term and low-value leases.
Answer: Q = 2400 units
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
Answer: MS = 37.5 %
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
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