Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Customer lifetime value (CLV) estimates:

  1. AThe cost of acquiring a new customer through marketing and sales activities
  2. BThe value of one purchase
  3. CThe total net profit expected from a customer over the whole relationship
  4. DThe age of the customer
2.Marketing principlesHard

An airline can buy a certain aircraft model only from one manufacturer, and switching to another model is very costly. In Porter's five forces, what does this mean?

  1. AHigh bargaining power of buyers
  2. BHigh bargaining power of suppliers
  3. CLow bargaining power of suppliers
  4. DHigh threat of new entrants into the market
3.Economics conceptsMedium

In the short run, a firm in perfect competition should shut down if the market price is below:

  1. AMarginal revenue
  2. BAverage variable cost
  3. CAverage total cost
  4. DAverage fixed cost
4.Economics conceptsHard

The Lerner index (P − MC)/P for a profit-maximising monopolist equals 1/|PED|. If |PED| = 4, the price is:

  1. A25% above marginal cost, as a share of price
  2. B4 times marginal cost
  3. C75% above marginal cost, as a share of price
  4. DEqual to marginal cost
5.Financial accountingMedium

Which inventory valuation method assumes the oldest goods are sold first?

  1. ASpecific identification of each item
  2. BFIFO (first in, first out)
  3. CLIFO (last in, first out)
  4. DWeighted average cost
6.Financial accountingHard

The standard price of material is €5 per kg. The company buys 1,000 kg for €5,400. What is the material price variance?

  1. A€400 adverse
  2. B€5,400 adverse
  3. C€0.40 adverse
  4. D€400 favourable
7.Break-even analysisMedium
Q€ABQ = ?

A product can be made in two ways. Method A has fixed costs of €20 000 per year and a variable cost of €8 per unit. Method B, more automated, has fixed costs of €28 000 per year and a variable cost of €6 per unit. At what yearly volume Q do both methods cost the same?

FA = €20 000vA = €8FB = €28 000vB = €6
Q = units
8.Break-even analysisHard
F = €14 000, Q = ?sales mix4 × Ap = €10v = €51 × Bp = €28v = €20

A company sells two products. Product A sells for €10 with a variable cost of €5; product B sells for €28 with a variable cost of €20. They sell in a fixed mix of 4 units of A for every 1 of B. Fixed costs are €14 000 per month. Find the total number of units Q (A and B together) needed to break even.

pA = €10, vA = €5pB = €28, vB = €20A : B = 4 : 1F = €14 000
Q = units

3Solutions

1.Marketing principles

Answer: C · The total net profit expected from a customer over the whole relationship

Why this is the answer

CLV combines purchase frequency, margin, retention and duration (often discounted), guiding acquisition and retention spending.

Answer

C · The total net profit expected from a customer over the whole relationship
2.Marketing principles

Answer: B · High bargaining power of suppliers

Why this is the answer

When suppliers are concentrated and switching is expensive, they can demand higher prices or better terms, reducing industry profitability.

Answer

B · High bargaining power of suppliers
3.Economics concepts

Answer: B · Average variable cost

Why this is the answer

If price covers average variable cost, producing reduces losses by contributing to fixed costs; below AVC, shutting down loses less.

Answer

B · Average variable cost
4.Economics concepts

Answer: A · 25% above marginal cost, as a share of price

Why this is the answer

The markup (P − MC)/P = 1/4 = 0.25, so a quarter of the price is a margin above MC; more elastic demand means less market power.

Answer

A · 25% above marginal cost, as a share of price
5.Financial accounting

Answer: B · FIFO (first in, first out)

Why this is the answer

Under FIFO, cost of sales uses the oldest costs and closing inventory reflects recent costs. IFRS does not allow LIFO.

Answer

B · FIFO (first in, first out)
6.Financial accounting

Answer: A · €400 adverse

Why this is the answer

Standard cost of 1,000 kg = €5,000; actual cost = €5,400. Paying more than standard gives a €400 adverse price variance.

Answer

A · €400 adverse
7.Break-even analysis

Answer: Q = 4000 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Equal total costs

20 000 + 8Q = 28 000 + 6Q

Solve for Q

Q = (28 000 − 20 000)/(8 − 6) = 4 000

Answer

Q = 4 000 units

Below this volume method A is cheaper; above it the automated method B is cheaper.

8.Break-even analysis

Answer: Q = 2500 units

Break-even with a sales mix: when products sell in a fixed ratio, use the weighted average contribution margin: weight each product's p − v by its share of units. Break-even units = F/(weighted contribution margin), split again in the mix ratio.

Contribution margins

cmA = €5, cmB = €8

Weighted contribution margin

(4·5 + 1·8)/5 = €5.60

Break-even units

Q = 14 000/5.6 = 2 500
A: 2 000, B: 500

Answer

Q = 2 500 units

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