Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
Psychographic segmentation divides customers by:
In conjoint analysis, researchers:
The marginal propensity to consume is:
According to the quantity theory of money (MV = PY), if velocity and real output are constant, a 5% rise in the money supply leads to:
Fixed costs are €20,000, the selling price is €50 and the variable cost is €30 per unit. What is the break-even point?
Under IFRS 16, which lease may a lessee choose to expense on a straight-line basis instead of recognising a right-of-use asset?
A company sells 3 000 units at €36 each. The variable cost is €30 per unit and fixed costs are €7 200. Find the degree of operating leverage DOL at this sales level.
A product sells for €18 per unit, with a variable cost of €12 per unit and fixed costs of €24 000 per year. Budgeted sales are 5 200 units. Find the margin of safety MS as a percentage of budgeted sales.
Answer: D · Lifestyle, values and personality
Psychographic segmentation looks at attitudes, interests, values and lifestyles; behavioural segmentation uses usage and loyalty.
Answer: C · Ask respondents to choose between product profiles to estimate the value of each attribute
Conjoint analysis infers the part-worth utility of attributes (such as price, brand, features) from respondents' choices or rankings of combinations.
Answer: C · The share of an extra euro of income that is spent on consumption
The MPC measures how consumption changes with income; it determines the size of the Keynesian multiplier, 1/(1 − MPC).
Answer: A · About a 5% rise in the price level
With V and Y constant, M and P move proportionally, so prices rise about 5%. This is the classical view of money neutrality in the long run.
Answer: C · 1,000 units
Contribution per unit = €50 − €30 = €20. Break-even = €20,000 ÷ €20 = 1,000 units.
Answer: B · A lease with a term of 12 months or less
Lessees may elect not to recognise short-term leases (12 months or less) and leases of low-value assets, expensing the payments instead.
Answer: DOL = 1.667
Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.
Answer: MS = 23.08 %
Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).
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