Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Psychographic segmentation divides customers by:

  1. APurchase frequency only
  2. BAge and income only
  3. CCountry and climate
  4. DLifestyle, values and personality
2.Marketing principlesHard

In conjoint analysis, researchers:

  1. AObserve shoppers in a store without asking questions
  2. BCount website visitors
  3. CAsk respondents to choose between product profiles to estimate the value of each attribute
  4. DAnalyse competitors' financial statements
3.Economics conceptsMedium

The marginal propensity to consume is:

  1. AThe average share of total income that households save over a year
  2. BThe interest rate on consumer loans
  3. CThe share of an extra euro of income that is spent on consumption
  4. DThe total consumption in an economy
4.Economics conceptsHard

According to the quantity theory of money (MV = PY), if velocity and real output are constant, a 5% rise in the money supply leads to:

  1. AAbout a 5% rise in the price level
  2. BAbout a 5% rise in real output
  3. CA 5% fall in velocity
  4. DNo change in prices
5.Financial accountingMedium

Fixed costs are €20,000, the selling price is €50 and the variable cost is €30 per unit. What is the break-even point?

  1. A2,000 units
  2. B400 units
  3. C1,000 units
  4. D667 units
6.Financial accountingHard

Under IFRS 16, which lease may a lessee choose to expense on a straight-line basis instead of recognising a right-of-use asset?

  1. AAny lease of land and buildings
  2. BA lease with a term of 12 months or less
  3. CA ten-year lease of a large production machine
  4. DAny lease with monthly payments
7.Break-even analysisMedium
Q€revenuetotal costfixed cost3000

A company sells 3 000 units at €36 each. The variable cost is €30 per unit and fixed costs are €7 200. Find the degree of operating leverage DOL at this sales level.

Q = 3 000p = €36v = €30F = €7 200
DOL =
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €18 per unit, with a variable cost of €12 per unit and fixed costs of €24 000 per year. Budgeted sales are 5 200 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €24 000p = €18v = €12budget = 5 200
MS = %

3Solutions

1.Marketing principles

Answer: D · Lifestyle, values and personality

Why this is the answer

Psychographic segmentation looks at attitudes, interests, values and lifestyles; behavioural segmentation uses usage and loyalty.

Answer

D · Lifestyle, values and personality
2.Marketing principles

Answer: C · Ask respondents to choose between product profiles to estimate the value of each attribute

Why this is the answer

Conjoint analysis infers the part-worth utility of attributes (such as price, brand, features) from respondents' choices or rankings of combinations.

Answer

C · Ask respondents to choose between product profiles to estimate the value of each attribute
3.Economics concepts

Answer: C · The share of an extra euro of income that is spent on consumption

Why this is the answer

The MPC measures how consumption changes with income; it determines the size of the Keynesian multiplier, 1/(1 − MPC).

Answer

C · The share of an extra euro of income that is spent on consumption
4.Economics concepts

Answer: A · About a 5% rise in the price level

Why this is the answer

With V and Y constant, M and P move proportionally, so prices rise about 5%. This is the classical view of money neutrality in the long run.

Answer

A · About a 5% rise in the price level
5.Financial accounting

Answer: C · 1,000 units

Why this is the answer

Contribution per unit = €50 − €30 = €20. Break-even = €20,000 ÷ €20 = 1,000 units.

Answer

C · 1,000 units
6.Financial accounting

Answer: B · A lease with a term of 12 months or less

Why this is the answer

Lessees may elect not to recognise short-term leases (12 months or less) and leases of low-value assets, expensing the payments instead.

Answer

B · A lease with a term of 12 months or less
7.Break-even analysis

Answer: DOL = 1.667

Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.

Total contribution margin

CM = 3 000·(36 − 30) = €18 000

Operating profit

Π = 18 000 − 7 200 = €10 800

DOL

DOL = 18 000/10 800 = 1.667

Answer

DOL = 1.667
8.Break-even analysis

Answer: MS = 23.08 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 24 000/6 = 4 000

Margin of safety

MS = (5 200 − 4 000)/5 200·100 = 23.08%

Answer

MS = 23.08%

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