Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

A car maker offers separate models and campaigns for students, families and luxury buyers. Which targeting strategy is this?

  1. ADifferentiated marketing
  2. BConcentrated marketing
  3. CUndifferentiated marketing
  4. DMass customisation of one model
2.Marketing principlesHard

A firm's research shows demand for its product is price inelastic. If costs and competitors stay the same, what does a price rise usually do to revenue?

  1. ARevenue stays exactly the same
  2. BRevenue falls to zero, because customers stop buying
  3. CRevenue falls, because quantity falls proportionally more than price rises
  4. DRevenue rises, because quantity falls proportionally less than price rises
3.Economics conceptsMedium

A price ceiling set below the equilibrium price typically causes:

  1. ANo change in the market
  2. BA surplus
  3. CAn increase in supply
  4. DA shortage
4.Economics conceptsHard

In the "Battle of the Sexes" coordination game, how many pure-strategy Nash equilibria are there?

  1. ANone
  2. BFour
  3. CTwo
  4. DOne
5.Financial accountingMedium

A company increases its allowance for doubtful receivables. What is the effect?

  1. ACash decreases immediately
  2. BAn expense is recognised and net receivables fall
  3. COnly the notes change; no figures move
  4. DRevenue increases and gross receivables rise by the same amount
6.Financial accountingHard

An asset has a carrying amount of €500,000, fair value less costs of disposal of €380,000 and value in use of €420,000. What impairment loss is recognised?

  1. A€80,000
  2. B€0
  3. C€200,000
  4. D€120,000
7.Break-even analysisMedium
Q€revenuetotal costfixed costQ = ?

A product sells for €11 with a variable cost of €6 per unit. Fixed costs are €5 000 per month and profit is taxed at 20%. How many units Q must be sold per month to earn €1 500 after tax?

p = €11v = €6F = €5 000T = 20%after-tax profit = €1 500
Q = units
8.Break-even analysisHard
Q€revenuetotal costfixed costBE

A product sells for €38 per unit, with a variable cost of €30 per unit and fixed costs of €16 000 per year. Budgeted sales are 2 400 units. Find the margin of safety MS as a percentage of budgeted sales.

F = €16 000p = €38v = €30budget = 2 400
MS = %

3Solutions

1.Marketing principles

Answer: A · Differentiated marketing

Why this is the answer

Differentiated marketing targets several segments with different products or messages. It can raise sales but also costs.

Answer

A · Differentiated marketing
2.Marketing principles

Answer: D · Revenue rises, because quantity falls proportionally less than price rises

Why this is the answer

With inelastic demand, the percentage drop in quantity is smaller than the percentage price rise, so total revenue increases.

Answer

D · Revenue rises, because quantity falls proportionally less than price rises
3.Economics concepts

Answer: D · A shortage

Why this is the answer

A binding maximum price raises quantity demanded and lowers quantity supplied, creating excess demand, as with rent control.

Answer

D · A shortage
4.Economics concepts

Answer: C · Two

Why this is the answer

Both outcomes where the players choose the same activity are Nash equilibria, so the problem is coordinating on one of them rather than avoiding defection.

Answer

C · Two
5.Financial accounting

Answer: B · An expense is recognised and net receivables fall

Why this is the answer

The increase is charged to profit, and the allowance is deducted from gross receivables, so the balance sheet shows the amount expected to be collected.

Answer

B · An expense is recognised and net receivables fall
6.Financial accounting

Answer: A · €80,000

Why this is the answer

Recoverable amount = max(€380,000, €420,000) = €420,000. Impairment = €500,000 − €420,000 = €80,000.

Answer

A · €80,000
7.Break-even analysis

Answer: Q = 1375 units

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Pre-tax profit needed

1 500/(1 − 0.2) = €1 875

Units needed

Q = (5 000 + 1 875)/5 = 1 375

Answer

Q = 1 375 units
8.Break-even analysis

Answer: MS = 16.67 %

Cost-volume-profit: each unit sold earns a contribution margin, price minus variable cost per unit. Profit = Q·(p − v) − F, where F is the fixed cost. At the break-even point profit is zero, so Q = F/(p − v).

Break-even quantity

Q = F/(p − v) = 16 000/8 = 2 000

Margin of safety

MS = (2 400 − 2 000)/2 400·100 = 16.67%

Answer

MS = 16.67%

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