Break-even analysis
- Contribution margin
- CM = p − v
- Break-even quantity
- QBE = FC/(p − v)
- Target profit
- Q = (FC + profit)/(p − v)
- Profit
- π = (p − v)·Q − FC
- Margin of safety
- (Q − QBE)/Q
Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.
Positioning refers to:
When is price skimming most suitable?
In perfect competition in the long run, firms earn:
The "convergence hypothesis" from the Solow model predicts that:
Budgeted sales are 1,500 units and the break-even point is 1,000 units. What is the margin of safety?
Under IFRS 16, which lease may a lessee choose to expense on a straight-line basis instead of recognising a right-of-use asset?
A company sells 1 250 units at €28 each. The variable cost is €20 per unit and fixed costs are €4 000. Find the degree of operating leverage DOL at this sales level.
A company sells two products. Product A sells for €17 with a variable cost of €12; product B sells for €18 with a variable cost of €10. They sell in a fixed mix of 2 units of A for every 1 of B. Fixed costs are €9 000 per month. Find the total number of units Q (A and B together) needed to break even.
Answer: B · How a brand is perceived relative to competitors in customers' minds
Positioning defines the distinctive place a brand wants to occupy in the target customers' minds, based on benefits and differences from rivals.
Answer: A · For an innovative product with few rivals and early buyers willing to pay a premium
Skimming works when the product is distinctive, entry barriers protect it for a while, and some customers value being first enough to pay more.
Answer: C · Zero economic profit
Profits attract entry and losses cause exit until price equals minimum average cost and economic profit is zero.
Answer: B · Poorer countries with similar fundamentals tend to grow faster than richer ones
Capital-poor economies have higher returns to investment, so, given similar saving rates and technology, they should catch up (conditional convergence).
Answer: B · 500 units
Margin of safety = budgeted sales − break-even sales = 500 units, or one third of budgeted sales.
Answer: D · A lease with a term of 12 months or less
Lessees may elect not to recognise short-term leases (12 months or less) and leases of low-value assets, expensing the payments instead.
Answer: DOL = 1.667
Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.
Answer: Q = 1500 units
Break-even with a sales mix: when products sell in a fixed ratio, use the weighted average contribution margin: weight each product's p − v by its share of units. Break-even units = F/(weighted contribution margin), split again in the mix ratio.
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