Business Fundamentals: cram pack

Formula sheets, the key method steps for every topic and 8 practice problems, with full solutions at the back.

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1Formulas and methods

Break-even analysis

Contribution margin
CM = p − v
Break-even quantity
QBE = FC/(p − v)
Target profit
Q = (FC + profit)/(p − v)
Profit
π = (p − v)·Q − FC
Margin of safety
(Q − QBE)/Q

2Practice problems

1.Marketing principlesMedium

Positioning refers to:

  1. AThe order of products in a catalogue
  2. BHow a brand is perceived relative to competitors in customers' minds
  3. CWhere products are physically placed on shop shelves and in store displays
  4. DThe geographical location of the company
2.Marketing principlesHard

When is price skimming most suitable?

  1. AFor an innovative product with few rivals and early buyers willing to pay a premium
  2. BFor a commodity product in a crowded market
  3. CWhen the firm wants the largest market share at launch
  4. DWhen customers are very sensitive to price
3.Economics conceptsMedium

In perfect competition in the long run, firms earn:

  1. ALosses forever
  2. BLarge economic profits
  3. CZero economic profit
  4. DMonopoly profits
4.Economics conceptsHard

The "convergence hypothesis" from the Solow model predicts that:

  1. ARich countries always grow faster than poor ones, because they have more capital
  2. BPoorer countries with similar fundamentals tend to grow faster than richer ones
  3. CAll countries will eventually have the same population
  4. DExchange rates converge to a fixed value
5.Financial accountingMedium

Budgeted sales are 1,500 units and the break-even point is 1,000 units. What is the margin of safety?

  1. A2,500 units
  2. B500 units
  3. C1,500 units
  4. D1,000 units
6.Financial accountingHard

Under IFRS 16, which lease may a lessee choose to expense on a straight-line basis instead of recognising a right-of-use asset?

  1. AA ten-year lease of a large production machine
  2. BAny lease of land and buildings
  3. CAny lease with monthly payments
  4. DA lease with a term of 12 months or less
7.Break-even analysisMedium
Q€revenuetotal costfixed cost1250

A company sells 1 250 units at €28 each. The variable cost is €20 per unit and fixed costs are €4 000. Find the degree of operating leverage DOL at this sales level.

Q = 1 250p = €28v = €20F = €4 000
DOL =
8.Break-even analysisHard
F = €9 000, Q = ?sales mix2 × Ap = €17v = €121 × Bp = €18v = €10

A company sells two products. Product A sells for €17 with a variable cost of €12; product B sells for €18 with a variable cost of €10. They sell in a fixed mix of 2 units of A for every 1 of B. Fixed costs are €9 000 per month. Find the total number of units Q (A and B together) needed to break even.

pA = €17, vA = €12pB = €18, vB = €10A : B = 2 : 1F = €9 000
Q = units

3Solutions

1.Marketing principles

Answer: B · How a brand is perceived relative to competitors in customers' minds

Why this is the answer

Positioning defines the distinctive place a brand wants to occupy in the target customers' minds, based on benefits and differences from rivals.

Answer

B · How a brand is perceived relative to competitors in customers' minds
2.Marketing principles

Answer: A · For an innovative product with few rivals and early buyers willing to pay a premium

Why this is the answer

Skimming works when the product is distinctive, entry barriers protect it for a while, and some customers value being first enough to pay more.

Answer

A · For an innovative product with few rivals and early buyers willing to pay a premium
3.Economics concepts

Answer: C · Zero economic profit

Why this is the answer

Profits attract entry and losses cause exit until price equals minimum average cost and economic profit is zero.

Answer

C · Zero economic profit
4.Economics concepts

Answer: B · Poorer countries with similar fundamentals tend to grow faster than richer ones

Why this is the answer

Capital-poor economies have higher returns to investment, so, given similar saving rates and technology, they should catch up (conditional convergence).

Answer

B · Poorer countries with similar fundamentals tend to grow faster than richer ones
5.Financial accounting

Answer: B · 500 units

Why this is the answer

Margin of safety = budgeted sales − break-even sales = 500 units, or one third of budgeted sales.

Answer

B · 500 units
6.Financial accounting

Answer: D · A lease with a term of 12 months or less

Why this is the answer

Lessees may elect not to recognise short-term leases (12 months or less) and leases of low-value assets, expensing the payments instead.

Answer

D · A lease with a term of 12 months or less
7.Break-even analysis

Answer: DOL = 1.667

Operating leverage: fixed costs make profit react more strongly than sales. The degree of operating leverage DOL = contribution margin/operating profit tells you that a 1% change in sales changes profit by DOL %. It is very high just above break-even and falls as sales grow.

Total contribution margin

CM = 1 250·(28 − 20) = €10 000

Operating profit

Π = 10 000 − 4 000 = €6 000

DOL

DOL = 10 000/6 000 = 1.667

Answer

DOL = 1.667
8.Break-even analysis

Answer: Q = 1500 units

Break-even with a sales mix: when products sell in a fixed ratio, use the weighted average contribution margin: weight each product's p − v by its share of units. Break-even units = F/(weighted contribution margin), split again in the mix ratio.

Contribution margins

cmA = €5, cmB = €8

Weighted contribution margin

(2·5 + 1·8)/3 = €6.00

Break-even units

Q = 9 000/6 = 1 500
A: 1 000, B: 500

Answer

Q = 1 500 units

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