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Name: ____________________ Date: ____________
1.Easy
Repeating a phone number over and over to keep it in mind is called:
AElaborative rehearsal
BChunking
CMaintenance rehearsal
DConsolidation
2.Easy
Remembering what you did at your tenth birthday party relies mainly on:
AProcedural memory
BSemantic memory
CIconic memory
DEpisodic memory
3.Easy
Believing that after five tails in a row a fair coin is "due" to land heads is the:
AHindsight bias
BEndowment effect
CGambler's fallacy
DSunk cost fallacy
4.Medium
Inattentional blindness is shown by the study in which participants failed to notice:
AA person in a gorilla suit walking through a basketball game
BA word flashed below the threshold of awareness
CA tone played in one ear
DA change in the colour of a single letter
5.Medium
Which feature is typical of an automatic process, such as reading a familiar word?
AIt is fast and hard to stop once started
BIt needs a lot of conscious effort
CIt can only be done slowly, one step at a time
DIt is easily disrupted by a second task
6.Medium
Which working memory component is most heavily used when you switch between two tasks and decide what to focus on?
AThe visuospatial sketchpad
BThe phonological loop
CIconic memory
DThe central executive
7.Hard
Glanzer and Cunitz had participants count for 30 seconds between hearing a list and recalling it. Which result did they find?
AThe recency effect disappeared, but the primacy effect remained
BBoth effects became larger
CRecall became equal at all positions except the middle
DThe primacy effect disappeared, but the recency effect remained
8.Hard
The "tip-of-the-tongue" state is evidence that:
AInformation can be stored but temporarily not retrievable
BMemories decay within seconds
CThe information was never encoded
DLanguage is stored only in short-term memory
Answer key
1. C · Maintenance rehearsal
2. D · Episodic memory
3. C · Gambler's fallacy
4. A · A person in a gorilla suit walking through a basketball game
5. A · It is fast and hard to stop once started
6. D · The central executive
7. A · The recency effect disappeared, but the primacy effect remained
8. A · Information can be stored but temporarily not retrievable
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