1.Easy
The representativeness heuristic means judging the probability of something by:
- AHow easily examples come to mind
- BHow closely it resembles a typical example
- CHow much time or money you have already invested in it
- DThe first number you were given
2.Easy
The smallest unit of language that carries meaning is a:
- AMorpheme
- BPhoneme
- CPhrase
- DLexicon
3.Easy
In categorisation research, a prototype is:
- AA strict list of features every member must have
- BThe most typical member or average example of a category
- CA rare and unusual member of a category
- DThe first example of a category that a child learns in early life
4.Medium
A student who studied while drinking coffee recalls more when tested after drinking coffee. This illustrates:
- AFlashbulb memory
- BState-dependent memory
- CThe serial position effect
- DThe spacing effect
5.Medium
Students given a coffee mug ask for a much higher price to sell it than other students will pay to buy it. This is the:
- AAnchoring effect
- BEndowment effect
- CSunk cost fallacy
- DGambler's fallacy
6.Medium
Which of these is an ill-defined problem?
- ASolving an anagram
- BDesigning a pleasant garden
- CFinding the sum of two numbers
- DCompleting a Tower of Hanoi puzzle
7.Hard
The Stroop effect shows that:
- AColour perception depends only on the eyes
- BReading words is so automatic that it interferes with naming the ink colour
- CAttention can be divided without any cost
- DPeople can name colours faster than they can read words
8.Hard
The framing effect is demonstrated when people:
- AIgnore all numerical information
- BRemember the frame of a picture better than its content
- CRecall information better in the same room
- DChoose differently between identical options described as gains or as losses
Answer key
- 1. B · How closely it resembles a typical example
- 2. A · Morpheme
- 3. B · The most typical member or average example of a category
- 4. B · State-dependent memory
- 5. B · Endowment effect
- 6. B · Designing a pleasant garden
- 7. B · Reading words is so automatic that it interferes with naming the ink colour
- 8. D · Choose differently between identical options described as gains or as losses
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