1.Easy
What is a heuristic?
- AA type of long-term memory
- BA mental shortcut used to make judgements quickly
- CA disorder of perception
- DA step-by-step procedure that always finds the right answer
2.Easy
In categorisation research, a prototype is:
- AThe first example of a category that a child learns in early life
- BThe most typical member or average example of a category
- CA rare and unusual member of a category
- DA strict list of features every member must have
3.Easy
Remembering what you did at your tenth birthday party relies mainly on:
- AProcedural memory
- BEpisodic memory
- CIconic memory
- DSemantic memory
4.Medium
"All mammals breathe air. Whales are mammals. Therefore whales breathe air." This is an example of:
- ADeductive reasoning
- BThe availability heuristic
- CAnalogical reasoning
- DInductive reasoning
5.Medium
The availability heuristic means people judge how likely an event is by:
- AHow similar it is to a typical case
- BThe first number they hear
- CHow easily examples come to mind
- DIts actual statistical frequency
6.Medium
Broadbent's filter model of attention proposes that unattended messages are:
- ABlocked by physical features before meaning is analysed
- BProcessed at the same level as the attended message
- CFully analysed for meaning and then quickly forgotten
- DWeakened but still analysed for important meanings, such as names
7.Hard
The framing effect is demonstrated when people:
- ARemember the frame of a picture better than its content
- BIgnore all numerical information
- CChoose differently between identical options described as gains or as losses
- DRecall information better in the same room
8.Hard
In Sperling's experiments, participants saw a 3 × 4 grid of letters briefly. When a tone signalled which row to report immediately afterwards, they could report most letters of that row. What did this show?
- ABriefly seen letters are transferred into long-term memory at once
- BMost of the display is briefly held but fades before it can all be reported
- CHearing a warning tone improves visual perception of nearby letters in general
- DIconic memory holds only about four letters, however they are tested
Answer key
- 1. B · A mental shortcut used to make judgements quickly
- 2. B · The most typical member or average example of a category
- 3. B · Episodic memory
- 4. A · Deductive reasoning
- 5. C · How easily examples come to mind
- 6. A · Blocked by physical features before meaning is analysed
- 7. C · Choose differently between identical options described as gains or as losses
- 8. B · Most of the display is briefly held but fades before it can all be reported
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