1.Easy
What is "chunking"?
- AGrouping information into meaningful units to remember more
- BRepeating information aloud to remember it
- CForgetting information in large blocks
- DSplitting attention between two tasks
2.Easy
Selective attention is best illustrated by:
- ASolving an arithmetic problem
- BRecognising a face you have seen before
- CFollowing one conversation at a noisy party
- DRemembering a phone number for a few seconds
3.Easy
Which memory store holds visual information for a fraction of a second?
- AIconic memory
- BWorking memory
- CEchoic memory
- DLong-term memory
4.Medium
Which feature is typical of an automatic process, such as reading a familiar word?
- AIt is fast and hard to stop once started
- BIt can only be done slowly, one step at a time
- CIt is easily disrupted by a second task
- DIt needs a lot of conscious effort
5.Medium
A strategy that breaks a problem into subgoals, each reducing the difference between the current state and the goal, is called:
- AIncubation
- BMeans–end analysis
- CTrial and error
- DInsight
6.Medium
Lists of similar-sounding letters (B, G, V, T) are harder to recall immediately than dissimilar letters (F, K, Y, W). This suggests short-term memory:
- AMainly codes information by meaning
- BMainly codes verbal information acoustically
- CStores letters mainly as visual images of their shapes
- DHas unlimited capacity for letters
7.Hard
People judge that more English words begin with K than have K as the third letter, although the reverse is true. Which heuristic explains this?
- AAvailability: words are easier to retrieve by first letter
- BFraming: the question describes the words as a loss
- CAnchoring: the letter K is the first value people are given
- DRepresentativeness: K-words look like typical English words
8.Hard
Change blindness experiments show that people often:
- ANotice every small change in their visual field
- BAre better at spotting changes in faces than in objects in all cases
- CFail to notice large changes in a scene when the change happens during a brief interruption
- DSee changes only in colour, not in shape
Answer key
- 1. A · Grouping information into meaningful units to remember more
- 2. C · Following one conversation at a noisy party
- 3. A · Iconic memory
- 4. A · It is fast and hard to stop once started
- 5. B · Means–end analysis
- 6. B · Mainly codes verbal information acoustically
- 7. A · Availability: words are easier to retrieve by first letter
- 8. C · Fail to notice large changes in a scene when the change happens during a brief interruption
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