1.Easy
Continuing to invest in a failing project because of the money already spent is called the:
- AAvailability heuristic
- BFraming effect
- CSunk cost fallacy
- DGambler's fallacy
2.Easy
Trying to perform two tasks at the same time, such as texting while listening to a lecture, involves:
- ASelective attention
- BIconic memory
- CSustained attention
- DDivided attention
3.Easy
About how many items can a person hold in short-term memory, according to George Miller's classic estimate?
- A12 ± 3
- B20 ± 5
- C3 ± 1
- D7 ± 2
4.Medium
"All mammals breathe air. Whales are mammals. Therefore whales breathe air." This is an example of:
- AInductive reasoning
- BThe availability heuristic
- CAnalogical reasoning
- DDeductive reasoning
5.Medium
In Duncker's candle problem, participants must fix a candle to a wall using a box of tacks and matches. The solution is hard to find because people:
- ASee the box only as a container, not as a shelf
- BAssume the tacks are too short to hold the candle
- CSpend too long trying to melt wax with the matches
- DDo not realise the candle has to be lit first
6.Medium
Rubin's vase, which can be seen as a vase or as two faces, illustrates:
- AThe law of closure
- BFigure–ground organisation
- CSize constancy
- DRetinal disparity
7.Hard
Which finding supports a reconstructive view of memory (Bartlett)?
- APeople retelling an unfamiliar story change it to fit their own culture
- BPeople can recall long lists of digits perfectly
- CMemories of emotional events never change
- DShort-term memory holds about seven items
8.Hard
The Stroop effect shows that:
- APeople can name colours faster than they can read words
- BColour perception depends only on the eyes
- CReading words is so automatic that it interferes with naming the ink colour
- DAttention can be divided without any cost
Answer key
- 1. C · Sunk cost fallacy
- 2. D · Divided attention
- 3. D · 7 ± 2
- 4. D · Deductive reasoning
- 5. A · See the box only as a container, not as a shelf
- 6. B · Figure–ground organisation
- 7. A · People retelling an unfamiliar story change it to fit their own culture
- 8. C · Reading words is so automatic that it interferes with naming the ink colour
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