1.Easy
The representativeness heuristic means judging the probability of something by:
- AHow easily examples come to mind
- BHow much time or money you have already invested in it
- CHow closely it resembles a typical example
- DThe first number you were given
2.Easy
About how many items can a person hold in short-term memory, according to George Miller's classic estimate?
- A20 ± 5
- B12 ± 3
- C7 ± 2
- D3 ± 1
3.Easy
Trying to perform two tasks at the same time, such as texting while listening to a lecture, involves:
- AIconic memory
- BSustained attention
- CSelective attention
- DDivided attention
4.Medium
The availability heuristic means people judge how likely an event is by:
- AThe first number they hear
- BHow easily examples come to mind
- CIts actual statistical frequency
- DHow similar it is to a typical case
5.Medium
A student who studied while drinking coffee recalls more when tested after drinking coffee. This illustrates:
- AState-dependent memory
- BThe spacing effect
- CThe serial position effect
- DFlashbulb memory
6.Medium
According to the levels-of-processing approach, which task leads to the best recall of words?
- ADeciding whether each word rhymes with "cat"
- BDeciding whether each word is in capital letters
- CCounting the letters in each word
- DDeciding whether each word fits into a sentence
7.Hard
When a video shows a face saying "ga" while the audio says "ba", many people hear "da". This shows that:
- AVision is ignored when we listen to speech
- BSpeech perception combines what we see and hear
- CPeople cannot tell similar speech sounds apart
- DHearing always overrides vision when they conflict
8.Hard
Clive Wearing developed severe amnesia after a brain infection and cannot remember events from moment to moment, yet he can still play the piano and conduct music. This shows that:
- AAll long-term memory depends on a single system
- BMusical skills are stored in short-term memory
- CProcedural memory can survive severe loss of episodic memory
- DEpisodic memory is needed to perform any skill
Answer key
- 1. C · How closely it resembles a typical example
- 2. C · 7 ± 2
- 3. D · Divided attention
- 4. B · How easily examples come to mind
- 5. A · State-dependent memory
- 6. D · Deciding whether each word fits into a sentence
- 7. B · Speech perception combines what we see and hear
- 8. C · Procedural memory can survive severe loss of episodic memory
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