1.Easy
Functional MRI (fMRI) measures brain activity indirectly by detecting:
- AChanges in blood oxygenation
- BThe structure of white matter only
- CMagnetic pulses applied to the skull
- DElectrical activity at the scalp
2.Easy
Selective attention is best illustrated by:
- ASolving an arithmetic problem
- BRecognising a face you have seen before
- CRemembering a phone number for a few seconds
- DFollowing one conversation at a noisy party
3.Easy
Functional fixedness is the tendency to:
- AForget the purpose of an object after a delay
- BSee an object only in terms of its usual use
- CRemember objects better than words
- DSolve every problem with the same algorithm
4.Medium
The availability heuristic means people judge how likely an event is by:
- AHow similar it is to a typical case
- BThe first number they hear
- CHow easily examples come to mind
- DIts actual statistical frequency
5.Medium
In a lexical decision task, people recognise "nurse" as a word faster after seeing "doctor" than after seeing "bread". This is best explained by:
- AIconic memory decay
- BRetroactive interference
- CThe phonological similarity effect
- DSpreading activation in a semantic network
6.Medium
Anchoring bias occurs when:
- APeople prefer options presented as gains
- BPeople believe after the event that they knew the outcome all along
- CAn initial number strongly influences a later estimate
- DPeople remember only the end of an experience
7.Hard
Strayer and Johnston found that hands-free phone conversations impaired simulated driving about as much as hand-held ones. What does this suggest?
- AThe main cost of phoning while driving is attentional, not manual
- BHolding a phone is the only problem when driving
- CDriving is a fully automatic task
- DTalking to a passenger in the car is just as distracting in every case
8.Hard
In prospect theory, losses typically feel:
- AWeaker than gains of the same size
- BAbout twice as strong as gains of the same size
- CStrong only when they are certain
- DExactly as strong as gains of the same size, on average
Answer key
- 1. A · Changes in blood oxygenation
- 2. D · Following one conversation at a noisy party
- 3. B · See an object only in terms of its usual use
- 4. C · How easily examples come to mind
- 5. D · Spreading activation in a semantic network
- 6. C · An initial number strongly influences a later estimate
- 7. A · The main cost of phoning while driving is attentional, not manual
- 8. B · About twice as strong as gains of the same size
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