1.Easy
Repeating a phone number over and over to keep it in mind is called:
- AChunking
- BConsolidation
- CMaintenance rehearsal
- DElaborative rehearsal
2.Easy
What is a heuristic?
- AA disorder of perception
- BA mental shortcut used to make judgements quickly
- CA step-by-step procedure that always finds the right answer
- DA type of long-term memory
3.Easy
Generating many different possible uses for a brick is an example of:
- ADeductive reasoning
- BFunctional fixedness
- CDivergent thinking
- DConvergent thinking
4.Medium
The availability heuristic means people judge how likely an event is by:
- AHow similar it is to a typical case
- BHow easily examples come to mind
- CIts actual statistical frequency
- DThe first number they hear
5.Medium
Two groups study a text. One rereads it; the other takes practice quizzes on it. A week later, the quiz group remembers more. This shows:
- AProactive interference
- BThe testing effect
- CThe spacing effect
- DEncoding specificity
6.Medium
Students given a coffee mug ask for a much higher price to sell it than other students will pay to buy it. This is the:
- AEndowment effect
- BGambler's fallacy
- CAnchoring effect
- DSunk cost fallacy
7.Hard
In Treisman's feature integration theory, why is finding a red X among red Os and blue Xs slow?
- ACombining features (a conjunction) requires focused attention to each item
- BRed is processed more slowly than blue
- CSingle features cannot be detected without attention
- DLetters cannot be searched visually
8.Hard
Choosing the first flat that meets your minimum requirements, rather than comparing every flat available, is what Herbert Simon called:
- AMeans–end analysis
- BSatisficing
- CAnchoring
- DMaximising
Answer key
- 1. C · Maintenance rehearsal
- 2. B · A mental shortcut used to make judgements quickly
- 3. C · Divergent thinking
- 4. B · How easily examples come to mind
- 5. B · The testing effect
- 6. A · Endowment effect
- 7. A · Combining features (a conjunction) requires focused attention to each item
- 8. B · Satisficing
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