1.Easy
Köhler's chimpanzees, who suddenly stacked boxes to reach bananas, are a classic example of:
- AInsight
- BMental set
- CTrial-and-error learning
- DFunctional fixedness
2.Easy
Functional fixedness is the tendency to:
- ARemember objects better than words
- BSee an object only in terms of its usual use
- CForget the purpose of an object after a delay
- DSolve every problem with the same algorithm
3.Easy
Riding a bicycle without thinking about it relies mainly on:
- AProcedural memory
- BSemantic memory
- CEpisodic memory
- DIconic memory
4.Medium
Broadbent's filter model of attention proposes that unattended messages are:
- AFully analysed for meaning and then quickly forgotten
- BWeakened but still analysed for important meanings, such as names
- CProcessed at the same level as the attended message
- DBlocked by physical features before meaning is analysed
5.Medium
Which feature is typical of an automatic process, such as reading a familiar word?
- AIt is fast and hard to stop once started
- BIt needs a lot of conscious effort
- CIt is easily disrupted by a second task
- DIt can only be done slowly, one step at a time
6.Medium
The availability heuristic means people judge how likely an event is by:
- AThe first number they hear
- BHow easily examples come to mind
- CIts actual statistical frequency
- DHow similar it is to a typical case
7.Hard
Change blindness experiments show that people often:
- ANotice every small change in their visual field
- BFail to notice large changes in a scene when the change happens during a brief interruption
- CSee changes only in colour, not in shape
- DAre better at spotting changes in faces than in objects in all cases
8.Hard
People judge that more English words begin with K than have K as the third letter, although the reverse is true. Which heuristic explains this?
- AFraming: the question describes the words as a loss
- BAnchoring: the letter K is the first value people are given
- CRepresentativeness: K-words look like typical English words
- DAvailability: words are easier to retrieve by first letter
Answer key
- 1. A · Insight
- 2. B · See an object only in terms of its usual use
- 3. A · Procedural memory
- 4. D · Blocked by physical features before meaning is analysed
- 5. A · It is fast and hard to stop once started
- 6. B · How easily examples come to mind
- 7. B · Fail to notice large changes in a scene when the change happens during a brief interruption
- 8. D · Availability: words are easier to retrieve by first letter
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