1.Easy
Which memory store holds visual information for a fraction of a second?
- AWorking memory
- BIconic memory
- CLong-term memory
- DEchoic memory
2.Easy
Declarative memory, which can be consciously recalled and put into words, is also called:
- AExplicit memory
- BMotor memory
- CImplicit memory
- DSensory memory
3.Easy
Repeating a phone number over and over to keep it in mind is called:
- AMaintenance rehearsal
- BConsolidation
- CElaborative rehearsal
- DChunking
4.Medium
The availability heuristic means people judge how likely an event is by:
- AHow similar it is to a typical case
- BHow easily examples come to mind
- CThe first number they hear
- DIts actual statistical frequency
5.Medium
People verify "A robin is a bird" faster than "A penguin is a bird". This finding supports:
- AThe classical view that all members are equally good examples
- BPrototype theory and graded category membership
- CFeature integration theory
- DThe multi-store model of memory
6.Medium
In January you keep writing last year's date on forms. This is an example of:
- AEncoding failure
- BRetroactive interference
- CProactive interference
- DAnterograde amnesia
7.Hard
Morris, Bransford and Franks found that words processed for rhyme were better recognised in a rhyming test than words processed for meaning. This challenges levels of processing because:
- ARhyming words are stored in iconic memory
- BMemory depends on the match between encoding and test, not only on depth
- CMeaning cannot be processed during learning
- DShallow processing is always better than deep processing
8.Hard
Clive Wearing developed severe amnesia after a brain infection and cannot remember events from moment to moment, yet he can still play the piano and conduct music. This shows that:
- AMusical skills are stored in short-term memory
- BEpisodic memory is needed to perform any skill
- CAll long-term memory depends on a single system
- DProcedural memory can survive severe loss of episodic memory
Answer key
- 1. B · Iconic memory
- 2. A · Explicit memory
- 3. A · Maintenance rehearsal
- 4. B · How easily examples come to mind
- 5. B · Prototype theory and graded category membership
- 6. C · Proactive interference
- 7. B · Memory depends on the match between encoding and test, not only on depth
- 8. D · Procedural memory can survive severe loss of episodic memory
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