1.Easy
The representativeness heuristic means judging the probability of something by:
- AHow closely it resembles a typical example
- BHow easily examples come to mind
- CThe first number you were given
- DHow much time or money you have already invested in it
2.Easy
The "cognitive revolution" of the 1950s and 1960s shifted psychology's focus towards:
- AInternal mental processes such as memory and thinking
- BUnconscious sexual and aggressive drives
- CIntrospection about raw sensations only
- DOnly observable behaviour and reinforcement
3.Easy
In categorisation research, a prototype is:
- AA rare and unusual member of a category
- BThe most typical member or average example of a category
- CThe first example of a category that a child learns in early life
- DA strict list of features every member must have
4.Medium
In Duncker's candle problem, participants must fix a candle to a wall using a box of tacks and matches. The solution is hard to find because people:
- ASpend too long trying to melt wax with the matches
- BAssume the tacks are too short to hold the candle
- CSee the box only as a container, not as a shelf
- DDo not realise the candle has to be lit first
5.Medium
Students given a coffee mug ask for a much higher price to sell it than other students will pay to buy it. This is the:
- AGambler's fallacy
- BAnchoring effect
- CSunk cost fallacy
- DEndowment effect
6.Medium
A friend walking away from you does not seem to shrink, even though their image on your retina gets smaller. This is called:
- AShape constancy
- BSize constancy
- CFigure–ground organisation
- DLinear perspective
7.Hard
Warren replaced one speech sound in a sentence with a cough. Listeners reported hearing the sentence intact and could not locate the cough correctly. This is evidence for:
- AEchoic memory lasting for several minutes
- BPurely bottom-up speech perception
- CTop-down influences in speech perception
- DDamage to Broca's area
8.Hard
A participant solves anagrams faster after seeing related words briefly, without being aware of them. This is an example of:
- APriming
- BRehearsal
- CInterference
- DChunking
Answer key
- 1. A · How closely it resembles a typical example
- 2. A · Internal mental processes such as memory and thinking
- 3. B · The most typical member or average example of a category
- 4. C · See the box only as a container, not as a shelf
- 5. D · Endowment effect
- 6. B · Size constancy
- 7. C · Top-down influences in speech perception
- 8. A · Priming
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