1.Easy
Who first measured the "forgetting curve" using nonsense syllables?
- AHermann Ebbinghaus
- BEndel Tulving
- CUlric Neisser
- DFrederic Bartlett
2.Easy
Damage to Broca's area typically causes difficulty with:
- ARecognising faces
- BProducing fluent speech
- CForming new memories
- DUnderstanding spoken words
3.Easy
Functional fixedness is the tendency to:
- ARemember objects better than words
- BSolve every problem with the same algorithm
- CSee an object only in terms of its usual use
- DForget the purpose of an object after a delay
4.Medium
Which of these is an ill-defined problem?
- ACompleting a Tower of Hanoi puzzle
- BDesigning a pleasant garden
- CSolving an anagram
- DFinding the sum of two numbers
5.Medium
People recall more words from a list of short words (e.g. "cat, sun") than from a list of long words. The usual explanation is that:
- AShort words take less time to rehearse in the phonological loop
- BShort words are held in iconic memory as well as acoustically
- CLong words cause retroactive interference with earlier items
- DLong words are processed more deeply and so crowd each other out
6.Medium
Loftus and Palmer's car crash study showed that:
- AThe wording of a question can change eyewitness memory
- BMemory for faces is more reliable than memory for events
- CStress improves the accuracy of recall
- DEyewitnesses are always accurate about speed
7.Hard
The Stroop effect shows that:
- AAttention can be divided without any cost
- BColour perception depends only on the eyes
- CReading words is so automatic that it interferes with naming the ink colour
- DPeople can name colours faster than they can read words
8.Hard
Choosing the first flat that meets your minimum requirements, rather than comparing every flat available, is what Herbert Simon called:
- AAnchoring
- BMaximising
- CSatisficing
- DMeans–end analysis
Answer key
- 1. A · Hermann Ebbinghaus
- 2. B · Producing fluent speech
- 3. C · See an object only in terms of its usual use
- 4. B · Designing a pleasant garden
- 5. A · Short words take less time to rehearse in the phonological loop
- 6. A · The wording of a question can change eyewitness memory
- 7. C · Reading words is so automatic that it interferes with naming the ink colour
- 8. C · Satisficing
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