Marketing principles worksheet with answers

Free printable Marketing principles worksheet: 8 problems from easy to exam level, with an answer key. Print it or save it as a PDF.

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Name: ____________________   Date: ____________

1.Easy

What does B2B marketing mean?

  1. AMarketing between two brands of one company
  2. BSelling products or services to other businesses
  3. CSelling directly to individual consumers for personal use
  4. DSelling only through online platforms
2.Easy

Which of these is a sales promotion?

  1. AA sponsored sports team
  2. BA press release about a new factory
  3. CA TV advertising campaign
  4. DA "buy one, get one free" offer
3.Easy

Public relations (PR) mainly aims to:

  1. ASet the price of new products
  2. BOffer short-term price discounts to boost sales volume quickly
  3. CSell products face to face
  4. DBuild goodwill and manage the organisation's reputation
4.Medium

Price elasticity matters for pricing because:

  1. AIt has no effect on pricing decisions
  2. BIf demand is inelastic, a price rise will lower total revenue
  3. CIf demand is elastic, a price cut can raise total revenue
  4. DElasticity only affects costs
5.Medium

What is a perceptual (positioning) map mainly used for?

  1. ATo plan delivery routes for sales staff
  2. BTo show how customers see brands on key attributes compared with competitors
  3. CTo show where a firm's stores are located
  4. DTo track production costs over time
6.Medium

Which pricing method adds a fixed percentage to the cost of a product?

  1. ADynamic pricing
  2. BCost-plus pricing
  3. CValue-based pricing
  4. DCompetitive pricing
7.Hard

An airline can buy a certain aircraft model only from one manufacturer, and switching to another model is very costly. In Porter's five forces, what does this mean?

  1. AHigh bargaining power of suppliers
  2. BHigh threat of new entrants into the market
  3. CHigh bargaining power of buyers
  4. DLow bargaining power of suppliers
8.Hard

The "long tail" concept in online retail describes:

  1. ASelling small quantities of many niche products that together form a large market
  2. BVery long product names
  3. CProducts that stay in the maturity stage forever
  4. DLong delivery times

Answer key

  1. 1. B · Selling products or services to other businesses
  2. 2. D · A "buy one, get one free" offer
  3. 3. D · Build goodwill and manage the organisation's reputation
  4. 4. C · If demand is elastic, a price cut can raise total revenue
  5. 5. B · To show how customers see brands on key attributes compared with competitors
  6. 6. B · Cost-plus pricing
  7. 7. A · High bargaining power of suppliers
  8. 8. A · Selling small quantities of many niche products that together form a large market

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