Marketing principles worksheet with answers

Free printable Marketing principles worksheet: 8 problems from easy to exam level, with an answer key. Print it or save it as a PDF.

New worksheetPractise online with hints

For teachers: free to print, copy and use in class. Every new worksheet has new values and its own answer key. A link to ExamProblems on your course page is appreciated.

Name: ____________________   Date: ____________

1.Easy

Public relations (PR) mainly aims to:

  1. ASet the price of new products
  2. BSell products face to face
  3. COffer short-term price discounts to boost sales volume quickly
  4. DBuild goodwill and manage the organisation's reputation
2.Easy

What are the "4 Ps" of the marketing mix?

  1. APrice, place, people and production
  2. BProduct, profit, packaging and promotion
  3. CProduct, price, place and promotion
  4. DPeople, process, planning and profit
3.Easy

In a PESTLE analysis, what do the letters stand for?

  1. AProduct, economy, strategy, technological, labour and environmental
  2. BPolitical, ethical, social, trade, legal and economic
  3. CPrice, environment, sales, technology, logistics and employees
  4. DPolitical, economic, social, technological, legal and environmental
4.Medium

Psychographic segmentation divides customers by:

  1. ACountry and climate
  2. BLifestyle, values and personality
  3. CAge and income only
  4. DPurchase frequency only
5.Medium

Ansoff's matrix strategy of selling existing products in new markets is called:

  1. AMarket development
  2. BDiversification
  3. CProduct development
  4. DMarket penetration
6.Medium

A web shop has 2,000 visitors and 50 of them make a purchase. What is the conversion rate?

  1. A2.5%
  2. B25%
  3. C4%
  4. D0.25%
7.Hard

Brand equity in Keller's customer-based model comes mainly from:

  1. AThe size of the marketing department
  2. BThe lowest possible price
  3. CBrand awareness and strong, favourable and unique brand associations
  4. DThe number of factories a company owns
8.Hard

Under the EU General Data Protection Regulation (GDPR), sending marketing emails based on consent requires consent that is:

  1. AAssumed when a customer visits the website
  2. BImplied by pre-ticked boxes
  3. CGiven once for all future purposes by any company
  4. DFreely given, specific, informed and unambiguous

Answer key

  1. 1. D · Build goodwill and manage the organisation's reputation
  2. 2. C · Product, price, place and promotion
  3. 3. D · Political, economic, social, technological, legal and environmental
  4. 4. B · Lifestyle, values and personality
  5. 5. A · Market development
  6. 6. A · 2.5%
  7. 7. C · Brand awareness and strong, favourable and unique brand associations
  8. 8. D · Freely given, specific, informed and unambiguous

Full step-by-step solutions: practise this topic on examproblems.com.